Short summary
Key points
There is no universal behavior type; people are built differently and we must accept that
When Erikson was 25, he met a man named Sture. Sture started his business from scratch and had built it for many years. Erikson had to interview him for a project and through their discussions, he discovered that Sture felt he was surrounded by idiots who didn't understand him. This incident planted a series of thoughts in Erikson's mind. Sture was a successful businessman but still couldn't understand his employees even though he communicated with them regularly. Erikson decided he didn't want to be like Sture and began to study how to understand people who initially seem difficult.
In the course of his research, Erikson discovered The DISA method ā a way of describing human interaction and classifying behavior. Bill Bonnstetter and his son David created a software system based on this method and this is what Erikson uses throughout this summary. Bill and David successfully ran their company, TTI Success Insights, using this method. DISA stands for Dominance, Inspiration, Submission, and Analytic ability/Compliance. These 4 terms represent the primary behavior types and explain how people see themselves in relation to their environment. These 4 behavior types are also associated with different colors: Red, Yellow, Green, and Blue.
Keep reading to find out the differences in the 4 behavior types and how you can use these differences to your advantage.