We live in a world of habits
We can’t get enough social media because companies that produce apps know how to make them our habit. They affect the user’s behavior with hooks — carefully designed experiences that help form habits.
Secrets to building habits have been guarded for years since it’s such a powerful tool. Nir Eyal studied related topics in psychology and behavioral economics and published his observations in his blog. With the help of his readers, he got many examples and found a pattern. He came up with the Hook Model, consisting of four steps:
1. Trigger — a cue, like a notification or an email, that sets off an action.
2. Action — a behavior; for example, clicking a link.
3. Variable reward — a pleasant result that feels new every time.
4. Investment — the user’s input: time, money, data, etc.
Companies have been forming habits in customers, significantly affecting their life experiences. The Hook Model can bring positive change when used correctly. It describes linking a user’s problem to a company’s solution.
Did you know? Habits are actions you perform unconsciously following situational cues.