summary ofThe 1-Page Marketing PlanBook by Allan Dib

first KEY POINT

Right marketing choices will boost your business

Marketing is a strategy to get your ideal customers to know, like, and trust you. No matter how great your product or service is, the right people might never discover it if you keep it to yourself.Although it's true that a great product markets itself, you still have to find those first customers. When the ideal target market notices you, word of mouth might finally come into force.Have you heard about the Pareto law? In a nutshell, it states that 80% of success comes from 20% of the effort. The good news is that proper marketing is the notorious 20% of work.This summary will tackle three stages of customer acquisition: the so-called “before,” “during,” and “after” phases.People in the “before” phase are called prospects. They don't know you yet. However, if they did know you, they would be interested in your product or service.The “during” phase starts when a person shows interest in what you do. People going through this phase are known as leads.When leads make a purchase, they finally turn into customers. With a sale, the “after” phase begins. Also, this stage never ends and lasts throughout your relationship with a customer.

This summary contains practical techniques to help you elevate your business. Having implemented this strategy, you will attract the right customers and ensure consistent cash flow.The marketing technique you will master is called direct response marketing. Unlike other inwardly focused strategies, this type of marketing pays attention to the prospects' emotions, thoughts, and needs.