What is Loonshots about?
This book explores the concept of "loonshots"—wild and unconventional ideas that can lead to groundbreaking advancements. By examining historical examples and scientific insights, it reveals how nurturing these ideas within organizations can foster innovation. The author highlights the importance of balancing creative thinking with structured processes, showing how small adjustments in approach can unlock the potential for transformative breakthroughs across various fields, from medicine to technology.







