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Claim These Words: Headway app launches Instagram mask with supportive book insights

Headway launches social campaign ‘Claim These Words.’ The goal is to remind people that important words said at the right time can save a person and that you should help yourself before saving others.

Year to year, World Mental Health Day is commemorated on October 10 to raise awareness about psychological issues. Approximately 280 million people in the world have depression, says the Institute of Health Metrics and Evaluation. Headway, an EdTech product and the most downloaded app worldwide in a book summary niche since October 2020 according to SensorTower, has joined the Mental Health Day and launched an Instagram Mask Claim These Words with 20+ supportive insights from mental health and self-growth bestsellers.

The goal of the Instagram mask is to remind people that words of support matter. They can make you smile, bring back inner balance, and sometimes even save a life. But first and foremost, it’s crucial to say these statements to yourself. Help yourself before saving others. And now it is possible with the Instagram face filter Claim These Words — you just have to find the mask on the @headway_app account or follow the link. After opening it, tap the screen, and get your own supportive insight from a book. Claim these words and inspire your friends!

Among the insights, there are important words from such titles: The Subtle Art of Not Giving a F*ck (Mark Manson), Don’t Feed The Monkey Mind (Jennifer Shannon), Man’s Search for Meaning (Viktor E. Frankl), Feeling Great (David D. Burns), The Art of Happiness (Dalai Lama), Declutter Your Mind (S.J. Scott, Barrie Davenport), Buy Yourself The F*cking Lilies (Tara Schuster).

Insights were taken from the book summaries that Headway creates based on nonfiction bestsellers.

‘Modern world’s pace doesn’t always let us dive into reading, yet books remain an invaluable source of knowledge and support. We would like to share inspiring insights from lots of cool books in the form of an interactive Instagram mask to help people get — and provide! — much-needed encouragement.’

Anton Pavlovsky, CEO and founder of Headway

We want more people to find out about Headway as we believe in what we do. Helping others become better and smarter is our primary goal, and we go towards it, steadily and firmly.

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