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Summary of The One Hour Content Plan 

Short summary

This bite-sized book is the answer to all your blogging problems, packed full of advice garnered from years of the author’s experience in online marketing, the book focuses on teaching you how. If you’re looking for solutions on how to secure your voice, make money off your blog, and build your audience, then this is the book for you.

Table of content

  • Summary of The One Hour Content Plan
  • About the author
  • What is The One Hour Content Plan about?
  • Who should read The One Hour Content Plan
  • Topics in The One Hour Content Plan
first key point

Blogging is dependent on audience

Listen the first key point
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The idea of working as a blogger is amazing and a lot of people think so too, but if you’re going to be making money, you’re going to need to have an audience. This makes reaching your audience the first step, and the best way to do that is to find the value proposition, and purpose of your blog.

Value proposition, is simply the goal of your blog. Why does your blog exist? What are you trying to achieve with the blog? For example, you want to help entrepreneurs get ready for what business has to offer. That’s your value proposition and purpose.

Narrowing it down even more, let’s say it’s not all entrepreneurs you write for. Maybe your audience is female entrepreneurs who are trying to break into male dominated trades.

After identifying your target audience, the next thing to consider is how you want to affect your audience’s lives. What kind of change are you trying to bring on? To do this, you can use a DOC (Driver of Change) model.

This is simply thinking about the situations of your prospective readers and what should happen after they come in contact with your content. What do you want to change after they take your advice?

So essentially you are concerned with three things; the situation your readers are in, how they feel, and what they think.

The perfect example is the author of this book. Her readers were unable to find ideas for their blogs before she published her work. They were confused and demoralized. However after they read her work and put her advice into action, they became motivated and optimistic and better at focusing time and efforts.

The next piece of advice is figuring out the steps to help you enact change in the way your readers think and feel about your chosen blog subject. These steps or categories are called buckets, and there can be up to seven of them. So, say your purpose is helping students survive college, you could have blog buckets like, “time management”, “the importance of sleep” and “saying no to procrastination”.
second key point

Learn all you can about your readers

Whether it’s a love interest or a new boss, it has never hurt to know what a person likes when you are trying to impress them. This also applies to your readers.
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third key point

Categorizing and reflecting

fourth key point

Selling your product or services

fifth key point

Have a consistent voice

sixth key point

Conclusion

Continue the summary

What is The One Hour Content Plan about?

Who should read The One Hour Content Plan

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Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.

Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.