summary ofThe Design of Everyday ThingsBook by Don Norman

first KEY POINT

Your reaction to the use of designs determine your way of life

Your use of everyday objects is as a result of the designs attached to each one of them. Everything you use has a plan, and its simplicity or complexity determines how well you use them. When something has a sophisticated design, you'd most likely not use it, but when the design is simple, you'd love to use it.The way things are designed shows the level of attention paid by designers. This also goes to show that designers should be appreciated more for the level of work they do. Many designs are overlooked by users, and this is because the designer has successfully made the product easy to use.Designs are essential in our daily activities and careers. For instance, athletes can attest to the importance of designs in their lives. The best athletes always have their gears designed by some of the best organizations in the world. This is because the right design enhances performance and makes it easy to improve on one’s talent. Designs are also a key part of an organization’s brand. iPhones are known for their sleek designs, and this contributes majorly to their exponential revenue. Other organizations like Puma, Adidas, Samsung etc., also thrive on their designs, and that’s why they are globally recognized.In this tidbit, you’ll learn the importance of designs, as well as the methods you can use to create a good design for your brand.