summary ofSwitchBook by Dan Heath, Chip Heath

first KEY POINT

Your behavior depends on how much change you are able to make

Change is constant in the world, and it comes at all levels — individual, organizational, and societal. In the year 2000, a group of unsuspecting moviegoers was subjected to a study that proved that people eat more when they are given more. The research, carried out by Brian Wansink, furthermore explained that you could control what people eat by the amount of food you give them. This theory goes on to prove that change is possible if the right quantity is applied.People resist change consciously and subconsciously because it's hard to deviate from what has been a default way of life without experiencing relapse or rebounds.

There are three surprises about change that are not common knowledge with people:
• What looks like a problem with people is a situation problem
• Laziness is often confused with exhaustion
• What looks like resistance is a lack of clarity and directionThere are hard and easy changes, which means that the duration of the techniques might differ. People react differently to situations, and not all behavior can be easily tweaked. The situation isn't everything you need to consider — sometimes, the situation is not enough. Sending an alcoholic to rehab might work well, but what happens when he leaves rehab and is faced with a world of alcohol at his beck and call? The problem with this is that most times, the heart disagrees with the mind fervently.Humans have a congenital disorder that hinders clear thinking, feeling, and behavior. They need devices and support to be able to make the right decisions. Clocky, an alarm clock designed by Guari Nanda, an MIT student was made in a way that it would jump about the room when it goes off, forcing the owner to get up from sleep and chase it about. Clocky was a way of getting people to wake up early because their schizophrenic nature would most likely force them back to sleep if they could snooze the alarm at arm's length.This summary explains how to make changes that will bring transformation into your life and work.