You’ll learn
- Secrets to principled negotiation
- How emotions shape deals
- Crafting win-win options
- Navigating negotiation pitfalls
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first KEY POINT
Negotiation is a concept that is almost impossible to avoid in our daily lives. It is needed to get the best bargains, and we negotiate to get an improved paycheck. Negotiations also occur when we want other people to see things from our perspective. Although we have engaged in the art of negotiating since we were kids, very few have discovered the right strategy to ensure that negotiations generate wise agreements.A wise agreement is an agreement that benefits the interests of each party to any extent possible. This will solve conflicts in a fair way, ensuring that the interests of the community are taken into account. Of course, it’s often the case that people with a problem such as this rarely reach a fair agreement and the argument continues. Therefore, it’s vital that we look carefully at any issues that could lead to unfair or uneven negotiations.
More so, there is a lingering misconception that effective negotiators are those who know how to stall, until the opposing party tires and gives in. In addition to this, many assume that in order to get your own way, you need to push your own opinions firmly. Of course, both options may succeed for a short amount of time but when you push your views onto others, over time this leads to relationship problems and resentment.
It is not surprising that the demand for tactical negotiation frameworks has increased exponentially, as both the business and social world have slowly moved from a hierarchical system to a networking model. Therefore, we are seeing a revolution of sorts that only the equipped will thrive in. Having said that, it is imperative that nations, companies, communities, and individuals find a balance between hard bargaining and soft positioning, which the next chapter will explore at length.Negotiations require wit, focus, and finding a level-playing field to initiate a successful bargain. Good negotiators understand the techniques required, and why it's essential to study the other party very well. Continue through the next chapters to understand these techniques and how they can change your life.
second KEY POINT
When negotiating, it’s often the case that each person will choose a standpoint. Then, they will put forward their case, aiming to push the other person into agreeing with them, or abandoning their view. This strategy often causes people to act in extreme ways to try and gain the upperhand.A good example of this is when customers and retailers negotiate a price. It’s possible that the seller could give a price that is far over and above the actual cost value. So, they could say $100 when the product actually only costs $40. But, the buyer could choose to bid at $30. Both the seller and the customer have chosen their position.A seller chooses the higher price because they assume that in the end, the customer will pay a price that still gives them a profit. In effect, they’re tricking the customer into paying a higher price than the product is worth, possibly around $60. The issue here is that when negotiating, it’s easy to become blind to what the other person is actually trying to achieve. You’re seeing common ground that isn’t real and that could lead to a disadvantage for you.Yet another problem with negotiations such as this is that it’s often that both people look at different ways to put their position forward. Hard bargaining often fails, including threats or being overly pushy. But, they could opt for a position of soft bargaining. In most cases, this means they’re likely to reach an agreement without creating tension.

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