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1 Best Books about Automotive Industry

Discover a wide range of books about the automotive industry, covering topics such as car manufacturing, history, design, and more.

American Icon

by Bryce G. Hoffman

What is American Icon about?

This gripping narrative chronicles Alan Mulally's transformative leadership at Ford Motor Company during its near-collapse in the late 2000s. As the automotive industry faced unprecedented challenges, Mulally implemented a bold strategy to restore profitability and innovation. The book explores the internal struggles, corporate culture, and pivotal decisions that defined this iconic turnaround, illustrating the power of vision and teamwork in revitalizing a legendary American brand.

Who should read American Icon

Business students interested in corporate turnaround stories.
Automotive enthusiasts wanting insights on industry leadership.
Professionals studying management and innovation in crisis situations.