1 Best Books about Automotive Industry

In this captivating non-fiction book, Bryce G. Hoffman delves into the gripping story of Alan Mulally's heroic efforts to rescue Ford Motor Company from the brink of collapse during the 2008 financial crisis. With meticulous research and compelling storytelling, Hoffman takes readers on a journey through Mulally's strategic decisions, leadership skills, and relentless determination, ultimately showcasing how one man's vision and resilience saved an American automotive icon.

• Business leaders and executives seeking insights into successful turnaround strategies.

• Automotive enthusiasts interested in the behind-the-scenes story of Ford's revival.

• Students and scholars studying corporate leadership and management case studies.