You’ll learn
- To lead with empathy and integrity
- About turning failures into business triumphs
- How to build successful teams with trust
- What it takes to promote diversity for stronger teams
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first KEY POINT
William Campbell Jr., also known as Bill Campbell, was a coach who quietly steered the course of Silicon Valley’s most successful companies. His name may seem unfamiliar because he stayed in the shadows while others took center stage. But while Campbell may not stand out in a crowd, his heart stands head and shoulders above his contemporaries. While coaching football at Columbia University, he lost six straight seasons because he cared more about the well-being of his players than winning trophies. He refused to let them place sports above school or bench walk-ons who gave it their all.When Campbell left sports for business, his old teammates trusted him to excel despite his failures in athletics. From high school through college, he showed he had the heart to help everyone around him succeed. And indeed, he was successful. He held executive positions at Apple Inc. and served as the CEO of software company Intuit. Almost everyone in Silicon Valley who is unusually generous attributes their worldview to Bill Campbell.
Campbell was ahead of his time. In the 1980s, he lived by theories that experts in teamwork and leadership would only validate decades later. In today's collaborative world, where the quality of our relationships drives career and company success, Campbell's approach is invaluable. As such, coaching isn't limited to athletes and entertainers; leaders have executive coaches, and employees benefit from speaking coaches.In addition, Google conducted a study in 2012 called Project Aristotle to identify the key traits of its most successful teams. Earlier, they had learned from an organizational psychologist, Adam Grant, that successful organizations are built on teams, not individuals. In the study, five conditions stood out as crucial to a successful group:• Psychological safety
• Goal clarity
• Meaningful roles
• Dependable members
• Impact of the team’s missionAs you explore further, you'll see how Campbell's coaching playbook encompasses these conditions.
second KEY POINT
At 75, Campbell succumbed to cancer, drawing a diverse crowd of over a thousand Silicon Valley figures to his memorial, each considering him their best friend. Who was this man who had come to be adored among the elite in Silicon Valley?This unassuming man, from Homestead, Pennsylvania, and the son of a PE teacher, first distinguished himself in football at Homestead High. After joining Columbia University in 1958, he led them to a historic Ivy League title as their captain. He graduated in 1962 with an Economics degree and later earned a Master's in Education. Campbell began his career as an assistant football coach at Boston College before returning to Columbia in 1974 as head coach.Despite a more lucrative offer from top coach Joe Paterno at Penn State, Campbell followed his heart and chose Columbia. Had he gone to Penn State, he would have become a college football legend rather than the Silicon Valley icon we know today.With only 12 wins against 41 losses, his tenure was challenging. His compassionate approach, prioritizing players' feelings over dispassionate toughness, hindered recruitment. Unable to place wins above his players' well-being, he resigned after five years, paving the way for his Silicon Valley success rather than becoming a college football legend.

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