You’ll learn
- How to decode high-context clues
- Why trust varies across the globe
- What shapes decision-making styles internationally
- When to adapt persuasion tactics
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first KEY POINT
Communication is the bedrock of every business. The mode and channels change from time to time as human civilization advances. Still, the basic principle remains the same — the receiver must accurately interpret the information for communication to be effective. Communicating is often not a challenge in intra-border communities. But when you cross over to a different culture, you need special skills to ensure the receiver understands your message correctly.
Understanding a culture comes from immersing yourself in a foreign country through living, working, or traveling extensively. It is the only way to pick up the contextual cues to help you comprehend the culture. But, even at that, it’s not easy to soak yourself in foreign cultures if you don’t have a roadmap for doing so.Having studied international businesses and the effects of culture, Professor Meyer has developed templates for understanding people and penetrating societies, known as the Eight Scales. Let’s delve deeper and learn more.(Kindly be informed that the facts stated in this summary are the results of Erin Meyer's experiments and observations.)
second KEY POINT
Eight tested scales show how cultures vary. By using them as a guide, you can easily interpret societies and know what to expect.The eight different scales are:• Communicating: High-context versus low-context
• Evaluating: Indirect negative feedback versus direct negative feedback
• Persuading: Applications-first versus principles-first
• Leading: Hierarchical versus egalitarian
• Deciding: Top-down versus consensual
• Trusting: Relationship-based versus task-based
• Disagreeing: Avoids confrontation versus confrontational
• Scheduling: Flexible-time versus linear-time

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