You’ll learn
- What kind of reader you are
- The people you should avoid in the bookstore
- How to detect customer type
- Which consultants will genuinely help you
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first KEY POINT
Shaun Bythell owns the biggest second-hand bookshop in Scotland. As his passion for the book-selling business grows, so does his despair about its future. With over two decades of expertise, his everyday interactions with various customers enabled him to classify them utilizing a Linnaean taxonomy system. He recognizes seven classes of bookshop customers, bestowing each with a Latin name: Peritus (Expert), Familia Juvenis (Young family), Homo qui maleficas amat (Occultist), Homo qui desidet (Loiterer), Senex cum barba (Bearded Pensioner), Viator non tacitus (The Not-So-Silent Traveller) and Parentum historiae studiosus (Family Historian).
Aside from customer classifications, Bythell added a bonus classification: the Staff, which included their different types. He also described the perfect customer that every bookseller wants and adores.Follow along with this summary to meet the sly Antiquarian, the modest and retiring Erotica Browser, and the friendly yet clueless shop assistant Student Hugo — alongside the much-adored bookseller favorites like the enthusiastic Sci-Fi Fan, the ravenous Railway Collector, and the rarely seen Perfect Customer.
second KEY POINT
This type of customer is a self-appointed expert. They have no audience or a group of readers eager to hear what they have to say. The expert prefers to use long or complex words when short and simple language can be used to project intellectual superiority.Five subtypes fall under this category:1. Species: SpecialistIndeed, navigating the vast array of subjects in a typical bookshop can be daunting for booksellers, often leading to gaps in their expertise. However, some customers enjoy this lack of knowledge, especially those who pride themselves on their specialized understanding. Specialists come into the shop to lecture the seller about their field of expertise and are delighted that their listener doesn't know anything about it. While some are socially savvy enough to realize that their interests might not be universal, they still take unique pride in their specialized knowledge, seeing it as a mark of their distinctiveness and a source of personal satisfaction.2. Species: BoreThis type of person will share their thoughts on every subject, sometimes even interjecting in other customers' conversations with their often offensive opinions or rants. They consider themselves to be polymaths. It’s best to avoid or treat them with silence since displaying even the slightest hint of interest can result in an endless tirade on the most unexpected subjects.3. Species: Helpful PersonSome experts can be a big help. Helpful experts drop captivating information into short conversations that make the bookseller want even more. Their information gives the bookseller the knowledge they need to convince their other customers that the bookseller knows what they're talking about.4. Species: Antiquarian Book CollectorThe Antiquarian book collector is interested in a book as an object rather than a source of information. Their expertise lies in recognizing specific editions within their chosen area of collection. They know the intricate details and errors that can distinguish the various editions. They also habitually grumble about prices and tell booksellers they have seen a cheaper copy somewhere.5. Species: Home MechanicFor these enthusiasts, the world of reading revolves exclusively around automobiles. They tirelessly search for manuals, even extending their passion to buying manuals for friends' cars. These customers use the knowledge they get in books to do something practical.

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