You’ll learn
- What sparks a billion-dollar idea
- Why culture impacts business success
- How resilience fuels founders
- What lessons failures teach
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first KEY POINT
Adam Neumann was not born with the brash self-assurance he’s had since high school. He was the son of Avivit and Doron Neumann, two doctors who met while studying medicine at Ben-Gurion University. Doron went into ophthalmology, while Avivit became an oncologist. They married in 1978, and Avivit gave birth to Adam in the desert city of Beersheba a year later, when she was twenty-two.Avivit and Doron split two weeks before their tenth wedding anniversary, and Adam subsequently said their divorce marked the most difficult time of his life. As his mother dragged Adam and Adi, his younger sister, to various residences, he grew resentful of her. The three Neumanns moved to Indianapolis shortly after the couple divorced, where Avivit completed her medical residency. At an already challenging period, young Adam Neumann struggled to adapt to a new environment and a new country where he didn't speak the language (the American government even attempted striking the final ‘n’ from his family surname). Avivit described her son as “falling apart.”In 1990, the Neumanns returned to Israel after two years in Indiana to live in Nir Am, a tiny village a mile from the Gaza Strip, in a stony desert dotted with date palms and pomegranate bushes. Nir Am is a kibbutz, one of the visionary communities that first identified themselves via a blend of socialism and Zionism and had sprouted up in Israel during the previous decades to construct self-sustaining colonies throughout the country.Miguel McKelvey, like Neumann, grew up under unique circumstances. In the 1960s, his mother, Lucia, lived in Taos, New Mexico, when she and her three friends became mothers simultaneously. According to McKelvey, the fathers left one after the other, and the newly single moms formed a matriarchal collective. They lived apart while raising their children together and discovered ways to survive outside traditional social structures and expectations. McKelvey went on to the University of Oregon to study architecture, graduating with a 4.0 GPA.
WeWork's co-founders' upbringing and life experiences served as crucial spurs in the company's development. Are you in charge of a firm or planning to launch one? You can learn from the highs and lows of the WeWork founders.
second KEY POINT
McKelvey was in Brooklyn working for the architectural firm JPDA when he decided to take the subway to Tribeca. He was in town to see Gil Haklay, an Israeli architect who also worked at JPDA. McKelvey was followed into the elevator at Haklay's building by a man who made his presence known by his height, loudness of speech, and lack of a shirt and shoes. Even though it was a hot summer day in New York, this seemed odd. The strange man turned out to be Haklay’s roommate, Adam Neumann.Coincidentally, Neumann had started an infant clothing firm before meeting his prospective partner and had recently moved it from a warehouse to a shop at 68 Jay Street in Brooklyn in the same building where McKelvey's architecture practice was located. Neumann’s clothing business was ailing at the time; McKelvey also felt he was wasting away building another’s empire. Due to their mutual acquaintance, Haklay, and frequent interactions from working in the same building, Neumann and McKelvey started exchanging ideas. Before long, they decided to collaborate on a venture while Neumann continued struggling to keep the clothing firm afloat.The new firm was a niche replication of what McKelvey was doing at JPDA; they were looking at leasing out shared office spaces. Unfortunately, they had no properties of their own. While brainstorming on working around this bottleneck, Neumann remembered spotting unoccupied floors in the 68 Jay Street building and approached the landlord, Joshua Guttman. Neumann tabled the proposal of making just one of the vacant floors under renovation into an office suite company.Guttman first declined Neumann's proposition, but he persisted until the former agreed to show him another building that he had acquired nearby. When Guttman eventually approved, it came with a clause that proceeds from leasing out the spaces would be shared between himself and Neumann. Next, Guttman instructed him to submit a formal business strategy which inspired Neumann to track down McKelvey and inform him what had transpired.

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