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Summary of Unleash the Power of Storytelling 

4.4 . 984 reviews

Short summary

How often do you find yourself half asleep during a presentation? Have you ever gotten lost, not knowing where to start a story? The power of the word takes a considerable place in the modern world. Your thoughts must sound loud even in an endless stream of information. Writer and communication specialist Rob Biesenbach is convinced that stories follow us from birth and play a decisive role in every aspect of ​​life. Presenting yourself, your brand, and even the ability to make an impressive toast at a party are key skills that will attract new people and great opportunities into your life. This summary provides many practical tips for organizing your stories. You will also learn which stories become effective and which simple elements will make you a master of storytelling. ”Storytelling, like art, is about having the courage to make bold choices, and the conviction to stand by those choices.” ~ Rob Biesenbach

Table of content

  • Summary of Unleash the Power of Storytelling
  • About the author
  • What is Unleash the Power of Storytelling about?
  • Who should read Unleash the Power of Storytelling
  • Topics in Unleash the Power of Storytelling
first key point

We tell stories every day, but only a few make history

Listen the first key point
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Some stories shape our lives. We may not notice them, but they are waiting for us to find and share them. We grow up with films, cartoons, fairy tales, and books. As we develop, tales become part of our consciousness. We want stories to accompany our lives. Therefore, when someone says they will tell us a story, we have certain expectations; we wait for the beginning, climax, and resolution. If these expectations don't come true, we get disappointed.

Some people are afraid to show the power of their words. They feel frustrated when listeners do not burst into applause after each punch, although stories don't always have to make a TED Talks effect. At the same time, others are overly confident about their tales. But true storytelling is about balancing emotions, confidence, and mindfulness. True stories contain fundamental, timeless elements that give them strength. The power of storytelling can influence people, convince, inspire, and prevent them from doing unnecessary things.
All your stories are worthy, but they reveal their true power when they influence someone's worldview.
Writer Rob Biesenbach lived a double life; he was doing business in the daytime while developing his acting career, rehearsing and auditioning in the evening. He realized that communication is a performance and that he could become a more effective negotiator by combining his two lives and applying his acting skills to business.

Biesenbach believes that everyone can tell a good story. This summary will make the storytelling process more transparent for those who underestimate or overestimate their abilities by offering practical advice for writing quality texts. Also:
• You will discover what makes a strong story and see that storytelling is an exact science. You will make your stories work.
• You will become familiar with the universal structure of stories and free them from unnecessary details.
• The summary will show examples of different stories and teach you how to find worthy tales.
• You will learn to use your storytelling skills in various situations, from job interviews to wedding speeches.
second key point

Don't be unfounded — provide compelling examples for your story

Stories uniquely affect our brains. Researcher Paul Zak discovered that stories make the brain release oxytocin, a hormone associated with empathy. Other studies have shown that while listening to a story, the brain triggers the same areas as when experiencing an actual event. A good story virtually blurs the lines between storytelling and actual experiences. We subconsciously associate ourselves with the protagonist of the story and place ourselves at its epicenter; our palms sweat, and our heart rate increases — this is our body's feedback.
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third key point

Create heroes and empower them — inspire your audience to overcome obstacles

fourth key point

Behind every story, there are ideas and honesty

fifth key point

Stories that worked: examples and explanation

sixth key point

How to find stories and make them creative

seventh key point

Storytelling in business: how to support your brand and make a brilliant presentation

eighth key point

Conclusion

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What is Unleash the Power of Storytelling about?

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Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.