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The Practice

summary ofThe PracticeBook by Seth Godin

12 min
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You’ll learn

  • The way courage sparks creativity
  • Why you should share your art boldly
  • What transforms societal norms
  • How to hone your unique voice

first KEY POINT

If you want to be great, learn to be courageous

The world needs artists and creators, probably more now than ever. Creators exist to solve problems in society. When they are bold enough to challenge the norm and pursue their purpose, the result is that they end up creating change that the world would hardly recover from.

You're a creative person. You're here to make the world better. Don't hide in obscurity.

The reason there is high demand for creatives isn't that creative people don't exist. It's that many of the true creatives in our world live in obscurity. We don't see their light because they're hiding under the covers of fear, societal rules, and environmental conditioning. Only those who dare to challenge the status quo and rise despite all odds get seen. And there aren't many of them.The aim of this summary is to free creatives from the bonds of obscurity so they can shine their light. The world needs you. It needs you to hone your craft and serve it hot. The main theme of this summary is courage and perseverance — the courage to ship your creative work and the perseverance to continue at it even when things don't seem to be working.There are two ways this summary will achieve that. First, it will work on your mindset because perspective is everything. Through this summary, you'll begin to see art in a whole new light. You'll see that the world truly needs you and that procrastinating on your work means starving the world of your craft.Secondly, you'll be armed with strategies for overcoming imposter syndrome. You'll also learn how to ship your work effectively to the right audience. Let's get started.

second KEY POINT

Learn to trust yourself

You're a creator if you're an entrepreneur, a leader, writer, singer, or someone performing any sort of art.Your primary work in life is to create and ship things to an audience that will love it. But this is often easier said than done. The gap between being a newbie and becoming an established creative is so big that many people don't get to cross it in their lifetime. They want it. They pray about it. They crave it so much but can't just get there.And it has nothing to do with laziness because any serious creative is not lazy at all. The real problem is environmental conditioning. The industrial system we live in is designed to kill creativity, so much so that you need a high level of self-trust and determination to break the glass ceiling.

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first KEY POINT

Art is leadership

second KEY POINT

Become a professional

third KEY POINT

Every creative must answer the question of intent

fourth KEY POINT

You don't need anybody's permission to be creative

fifth KEY POINT

Conclusion

About the author

Seth Godin is a leading thinker in marketing and public speaking who has authored 19 bestsellers focusing on the essence of creativity, leadership, and change.

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Frequently asked questions

What is The Practice: Shipping Creative Work about?

The Practice: Shipping Creative Work, authored by Seth Godin, focuses on the importance of consistency and courage in creative endeavors. Godin emphasizes that shipping your work is essential for personal and professional growth, encouraging creatives to overcome fear and perfectionism.

What are the key takeaways from The Practice: Shipping Creative Work?

Key takeaways from The Practice: Shipping Creative Work include embracing imperfection, fostering creative habits, and recognizing that the act of shipping is more crucial than waiting for a 'perfect' outcome. Seth Godin encourages readers to take action and share their work as a pathway to success.

Is The Practice: Shipping Creative Work worth reading?

Yes, The Practice: Shipping Creative Work is worth reading, especially for those involved in creative fields. Seth Godin's insights on overcoming resistance and the importance of regular creative output can significantly enhance anyone's artistic journey.

How many pages is The Practice: Shipping Creative Work and when was it published?

The Practice: Shipping Creative Work has 224 pages and was published on November 3, 2020. This concise format makes it accessible for quick reading while delivering valuable insights.

How can I apply the concepts from The Practice: Shipping Creative Work to my projects?

You can apply concepts from The Practice: Shipping Creative Work by setting small, achievable goals for your creative projects and committing to regular practice. Seth Godin's advice encourages you to ship your work, no matter how imperfect, to build momentum and improve over time.