You’ll learn
- How beauty myths invade minds
- The cost of societal beauty ideals
- Why equality faces beauty barriers
- The power in rejecting beauty norms
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first KEY POINT
When you look in the mirror, what do you see? Most women will admit to being less than pleased with the reflection that appears in the mirror, but when you ask them why their answers are shocking.It’s often not that they don’t think they’re beautiful; it’s that they’re trying to measure up to what society says is beautiful. The so-called ideal of physical beauty includes having long blonde hair, white skin, a skinny body but large enough breasts, and being just the right height to carry it all off. The sheer number of women who fit this actual picture naturally is small, yet that doesn’t stop huge numbers from attempting to reach an impossible ideal.
Trying to fit into a category such as this can be extremely damaging for women. Not only can it put their physical health at risk through trying fad diets and cosmetic surgery, but it’s hugely dangerous for mental health too. Being made to feel that you’re not good enough just as you are can lead to depression, anxiety, and stress.The problem is that women have become obsessed with this so-called ideal, and losing weight or looking “just so” is considered more desirable than anything else. The surprising thing is that all of this has peaked at a time when women have had more power than at any other time in the past. Despite that, we’re pushing ourselves back decades or even centuries by trying to chase nothing more than a myth.
Naomi Wolf argues that all of this has occurred now because it’s the only way to control women in a world where women have more opportunities than ever. If society can’t hold you down professionally, it will knock you back by making you lack confidence due to your appearance.The other side of the beauty myth is that a woman’s appearance somehow reflects her fertility. A strong, attractive man will seek out a woman who is the epitome of beauty, not because he finds her fantastic to look at and speak to, but because he assumes, subconsciously, that she will be very successful reproductively. Of course, in reality, none of this is true, and all it does is keep men in charge and women held back.Did you know? Studies by the National Organization for Women have shown that over half of American girls are unhappy with how their bodies look by the age of 13.
second KEY POINT
The definition of beauty isn’t just an American or western thing; it’s something that takes place across the world. However, what one culture considered beautiful may be different to another. For example, Naomi Wolf explains that while perky, rounded breasts are considered beautiful in the western world, the women of Padaung aspire to a less perky and more natural look.

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