Self-growth
Business & Career
Success
Communication
Healing
Relationships
Psychology
HappinessYou’ll learn
- How Taylor Swift got so popular
- Why targeted ads work well
- What makes content shareable
- How influencers gain followers
Table of contents
first KEY POINT
The popularity of modern stars largely depends not on creativity but on social networks
Famous singer Justin Bieber started his career by posting covers of popular songs on YouTube. He talentedly and emotionally sang acclaimed songs that many viewers loved. In addition, the singer was very active on social networks, and producers noticed him. His case is an example of incredible luck and clever strategy. He was just like many of us — talented and unknown, but active work with social networks brought him worldwide fame.Author Brendan Cain worked with famous people, top companies, and brands and headed two film studio marketing departments. In particular, he collaborated with the well-known American singer Taylor Swift, who started her career from a MySpace page, where she interacted with fans. She later held a massive autograph session and met 3,000 fans in 17 hours. Most of them shared photos or stories, so total event involvement exceeded 1,000,000 people. Swift is genuinely happy while interacting with fans, and active communication on the Web makes her even more popular.Whether you're creative, write music or novels, develop an acting career, or just want to grow your brand, you've probably already thought about the benefits of social media. Social platforms can be a launching pad for fame and significant income in our digital age.It is not enough to post on Instagram or Facebook to collect thousands of subscribers. You need to know why people want to share your posts: the more shares your content gets, the higher the chance you will become popular. You can reach millions of people worldwide if you choose the right strategy.
Social networks are mutually beneficial: the audience gets the content they need, and the creators get fame and profit.
This summary teaches social media communication strategies. Today, platforms like Facebook and Instagram are big marketplaces where people can profitably present their brands and products, gathering millions of like-minded people from different countries. You will receive all the necessary information about the functioning of social networks and various techniques to attract subscribers. Later, you can implement them to achieve your goals.
second KEY POINT
Start your promotion with Facebook: main benefits
Before writing the book, Brendan Kane decided to experiment with his social media page and collected more than a million subscribers from different countries in a month as a result. Kane isn't the first person to be successful with promotion: actress Sophie Turner landed the role of Sansa Stark on Game of Thrones because she had many followers on Twitter. However, Turner admitted that another more talented actress also auditioned.Social networks are very logical, so the development of accounts is impossible without a strategic approach. Remember that paid advertising does not guarantee results. Your content should also be high quality; it should resonate with people emotionally. Constant production, modification, content testing, and audience reaction analysis are what you need to succeed in social networks. Follow these three stages:
1. Hypothesis — theoretically formulate your social networks’ format, topics, and stories.
2. Testing — try different options and collect data on the result.
3. Reversal — if your hypothesis is confirmed, invest in it; if not, change it.Facebook is a very user-friendly platform for audience-building. More than 2 billion people are registered on Facebook, and this number is gradually increasing. In this social network, people willingly share other people's content to collect likes or attract friends with the same interests. How can you get followers on Facebook?
• Create “viral” content that quickly spreads with the help of reposts and publications in different sectors.
• Use ads with AdManager.
• Combine the first and second points.Even if you have a million subscribers, no more than 5% will see the content. People follow hundreds of pages, so Facebook shows them the most popular posts (or the posts of their closest friends). Your task is to create content that people will actively respond to.Attracting subscribers with the help of AdManager has its own cost (cost per acquisition). Social media fame is not free — keep in mind that you will have to invest time and money in your development, no matter the size of your following. In addition, once you get a thousand followers, you will need to keep their attention by constantly generating useful or entertaining content.
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first KEY POINT
Work hard on advertising so that ads work effectively for you
second KEY POINT
Targeting: the powerful instrument for getting more attention
third KEY POINT
How to stay attractive in a world of universal success
fourth KEY POINT
Think broader and get your brand out of bounds
fifth KEY POINT
Instagram: how to become an influencer on one of the world's major social networks
sixth KEY POINT
Creative and practical: dealing with Facebook and LinkedIn
seventh KEY POINT
Conclusion
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Frequently asked questions
What is 'One Million Followers: How I Built a Massive Social Following in 30 Days' about?
'One Million Followers: How I Built a Massive Social Following in 30 Days' by Brendan Kane explores innovative strategies for rapidly growing your social media audience. It provides insights into viral marketing techniques and the importance of engaging content to attract followers effectively.
What are the key takeaways from 'One Million Followers: How I Built a Massive Social Following in 30 Days'?
Key takeaways from 'One Million Followers' include the significance of data-driven decisions in content creation and understanding audience dynamics. Brendan Kane emphasizes experimenting with various formats and platforms to discover what resonates best with your target audience, ultimately fostering quicker growth.
Is 'One Million Followers: How I Built a Massive Social Following in 30 Days' worth reading?
Yes, 'One Million Followers' is worth reading for anyone looking to enhance their social media presence. Brendan Kane’s real-world examples and actionable strategies make it a valuable resource for marketers and influencers alike.
How many pages is 'One Million Followers: How I Built a Massive Social Following in 30 Days' and when was it published?
'One Million Followers' spans 208 pages and was published on September 17, 2019. This concise format allows for a quick read while still delivering substantial insights into social media growth tactics.
Who is the author of 'One Million Followers: How I Built a Massive Social Following in 30 Days'?
The author of 'One Million Followers' is Brendan Kane, a digital strategist and entrepreneur known for his work with celebrities and brands to amplify their social media reach. His expertise in viral marketing forms the backbone of this enlightening book.