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Summary of One Million Followers 

4.4 . 1744 reviews

Short summary

Our world is full of information: people send hundreds of messages and watch and send thousands of memes and videos every day. Social networks seem to be an everyday convenience to modern society, so brand creators should take advantage of them. Moreover, even in such an active flow of content, you can stand out, find like-minded people, and gather a million followers. Digital marketer and “growth hacker” Brendan Kane has studied social media extensively and wrote a book listed in the Ten Best Science Books of 2021. If you love social media but don't know how to use it, read the summary and start growing your brand online. You will learn how to target the audience appropriately, work with the Facebook AdManager, and understand the intricacies of Instagram. ”Start with one video or piece of content every other day, and then one video every day. With passion and time, you’ll build something with value.” ~ Brendan Kane

Table of content

  • Summary of One Million Followers
  • About the author
  • What is One Million Followers about?
  • Who should read One Million Followers
  • Topics in One Million Followers
first key point

The popularity of modern stars largely depends not on creativity but on social networks

Listen the first key point
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Famous singer Justin Bieber started his career by posting covers of popular songs on YouTube. He talentedly and emotionally sang acclaimed songs that many viewers loved. In addition, the singer was very active on social networks, and producers noticed him. His case is an example of incredible luck and clever strategy. He was just like many of us — talented and unknown, but active work with social networks brought him worldwide fame.

Author Brendan Cain worked with famous people, top companies, and brands and headed two film studio marketing departments. In particular, he collaborated with the well-known American singer Taylor Swift, who started her career from a MySpace page, where she interacted with fans. She later held a massive autograph session and met 3,000 fans in 17 hours. Most of them shared photos or stories, so total event involvement exceeded 1,000,000 people. Swift is genuinely happy while interacting with fans, and active communication on the Web makes her even more popular.

Whether you're creative, write music or novels, develop an acting career, or just want to grow your brand, you've probably already thought about the benefits of social media. Social platforms can be a launching pad for fame and significant income in our digital age.

It is not enough to post on Instagram or Facebook to collect thousands of subscribers. You need to know why people want to share your posts: the more shares your content gets, the higher the chance you will become popular. You can reach millions of people worldwide if you choose the right strategy.
Social networks are mutually beneficial: the audience gets the content they need, and the creators get fame and profit.
This summary teaches social media communication strategies. Today, platforms like Facebook and Instagram are big marketplaces where people can profitably present their brands and products, gathering millions of like-minded people from different countries. You will receive all the necessary information about the functioning of social networks and various techniques to attract subscribers. Later, you can implement them to achieve your goals.
second key point

Start your promotion with Facebook: main benefits

Before writing the book, Brendan Kane decided to experiment with his social media page and collected more than a million subscribers from different countries in a month as a result. Kane isn't the first person to be successful with promotion: actress Sophie Turner landed the role of Sansa Stark on Game of Thrones because she had many followers on Twitter. However, Turner admitted that another more talented actress also auditioned.
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third key point

Work hard on advertising so that ads work effectively for you

fourth key point

Targeting: the powerful instrument for getting more attention

fifth key point

How to stay attractive in a world of universal success

sixth key point

Think broader and get your brand out of bounds

seventh key point

Instagram: how to become an influencer on one of the world's major social networks

eighth key point

Creative and practical: dealing with Facebook and LinkedIn

ninth key point

Conclusion

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What is One Million Followers about?

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Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.