Get Different Summary

Summary of Get Different Book by Mike Michalowicz

Name: Get Different
Rating: 4.7 (206 reviews)
Author: Mike Michalowicz

4.7 . 206 reviews

Short summary

Get Different provides a marketing strategy that positions your business to get the attention of the best prospects. The secret to achieving this is the DAD marketing framework which means ensuring your business is Different, Attractive, and Directs your prospective customers to take action. Mike Michalowicz is an American author, entrepreneur, and lecturer. He was the host of Bailout — a reality television program — and a former host of the Business Rescue segment for MSNBC’s Your Business. Mike Michalowicz has featured on popular platforms like TEDx, CreativeLive, INCmty. In addition, his columns have appeared in top journals and magazines like the Wall Street Journal, Box Pro Magazine, Entrepreneur, Harvard Business Review, and more. “If your offer is better than the alternatives, in any single way, you shouldn’t try to market to your prospect, you must market to them.” ~ Mike Michalowicz

13 min

7 key points

6 insights

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Table of content

Summary of Get Different
About the author
What is Get Different about?
Who should read Get Different
Topics in Get Different

first key point

The fear of standing out is the reason most businesses fail

Listen the first key point

00:00

People will always buy things, but they can only purchase what they know exists. Hence, your number one goal is to make people notice your products. It is your responsibility to make consumers aware of what you sell, and the only way to get this recognition is to master marketing. Marketing happens in milliseconds, so your greatest priority should be to figure out what will work in those fleeting moments. The key to successfully doing this is to be different so that people will notice.

Be so different that people will be forced to keep thinking about what they see. Many individuals struggle to get noticed because they are afraid of standing out. In fact, people fail at marketing because they prefer to play by rules that don’t even exist. Being unique is not about doing more of what your competitors do; it is doing more of you. When you try to market the way others do, even if you try to upgrade your own strategy a bit, you’ll still end up frustrated. Staying different means a business stands out within an instant and is undeniably noticeable even in a crowd of competitors.

Anytime you decide to be different, you allow yourself to explore and increase your creative potential.

Marketing is not a game of hide and seek; it’s about being obvious and visible. It has nothing to do with hoping to be found by your prospective customers; instead, it’s all about demanding to be seen by them. The world depends on you standing out; hence, it’s time to dare to be different.

The marketing strategies in this summary are beneficial to business owners trying to grow their products or brands. Additionally, they will learn how to track the effectiveness of their marketing ideas and offer them a practical guide on how to stand out in the crowded market.

Better is not better. Different is better. ~ Mike Michalowicz

second key point

Most good businesses fail because they’re not strategically positioned for growth

The human brain naturally seeks pleasure by ignoring the familiar and paying attention to things that seem different. That’s why you need to try a unique approach in marketing that is not commonplace. Although standing out is the best way to get the attention of your prospective customers, it doesn't last long. Therefore, being unique is not something you do just once; it must become a constant practice. The most significant barrier to marketing is fear, and you need to take action to beat it. It’s important to learn to break down marketing strategies into simple steps and look for close pals to share them with and be accountable to. Standing out doesn’t mean introducing massive changes; instead, making small changes is a good place to begin. You don’t have to be perfect to be unique; all you need is the courage to continue despite your fears.

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third key point

The Target 100 Principle indicates whether your marketing strategy will work on a large scale

fourth key point

How to come up with unique and interesting marketing ideas that can grow your business

fifth key point

Businesses need to keep the attraction alive to continue engaging customers

sixth key point

Messages must be clear, direct, and specific to make your customers take action

seventh key point

Conclusion

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What is Get Different about?

"Get Different: Marketing That Can’t Be Ignored" by Mike Michalowicz is a compelling guide that revolutionizes traditional marketing strategies. With a fresh perspective, the author explores innovative techniques to make businesses stand out in a crowded marketplace. Packed with practical advice and real-life examples, this book empowers entrepreneurs and marketers to create impactful campaigns that capture attention, engage customers, and ultimately drive success. It is a must-read for anyone seeking to break through the noise and make a lasting impact in their industry.

Who should read Get Different

Entrepreneurs and small business owners seeking innovative marketing strategies.
Marketing professionals looking to enhance their creative and unique approaches.
Individuals interested in understanding how to stand out in a crowded marketplace.

Topics in Get Different

Marketing Strategy Advertising Business Development Entrepreneurship Sales Branding Social Media Marketing Digital Marketing Product Management Networking SEO Learning Productivity Self-Love

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