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Summary of Crushing It! 

4.7 . 4500 reviews

Short summary

Do you want to live your life on your own terms? Do you want to build a vibrant personal brand and become financially independent? Are you a business owner and entrepreneur looking to reach potential customers on a large scale? If you answered yes to any of these questions, then you’re in the right place. In “Crushing It,” American entrepreneur, influencer, and four-time New York Times bestselling author Gary Vaynerchuk offers valuable insights on how you can build your personal brand and use social media to your advantage. In this summary, you’ll learn how to wield significant influence on social media platforms like Twitter, Facebook, YouTube, Instagram, Pinterest, Snapchat, and many more. You’ll also understand the tricks to scaling up your business. “Your audience is waiting for you. All you have to do is find a way to become the next empire.” ~ Gary Vaynerchuk

Table of content

  • Summary of Crushing It!
  • About the author
  • What is Crushing It! about?
  • Who should read Crushing It!
  • Topics in Crushing It!
first key point

Anyone can build a personal brand and leverage the fast-growing influencer market

Listen the first key point
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Nowadays, if you ask most school-age children what they want to be when they grow up, they’ll tell you they want to become YouTubers or influencers. Even though personal branding is not yet an elementary school career day staple, kids today know that making YouTube videos, tweeting 280 characters, and posting images on Instagram is a valid career path that can even lead to fame and fortune.

The Internet has changed the game of marketing, publishing, fashion, and entertainment, making it possible for individuals to build personal brands and reach millions of people. Over the last decade, the influencer marketing industry has grown into a multibillion-dollar sector.

Youths spend increasingly less time on conventional media and more time consuming online content. And consequently, brands have tripled the amount of money they spend on social media. For instance, while television viewership keeps falling annually, YouTube’s daily viewership in 2019 was over 1.25 billion hours per day. One in every five minutes spent surfing the web on a mobile phone is spent on Facebook’s applications. Over 66,000 videos and photos are posted on Instagram every minute.

With the surge in social networks, influencer marketing has become a legitimate monetization strategy for anyone building an online profile. Through social media, virtually anyone can amass an audience and make vast sums of money. In 2019, for instance, the top-grossing YouTubers earned a combined $149 million.
If you do what you love to make a living and attain financial freedom, you’re crushing it!
Fortunately, building a personal brand is a feat that anyone in any industry can achieve, so long as they are willing to put in the work. You don’t have to toil incognito behind someone else’s name or logo until you build enough credit to strike out on your own.

As an entrepreneur, the Internet is your oyster, and you can use its pearly platforms to build your brand. You can make your brand so powerful that people are not only willing to pay you for what you’re offering or to promote their products and services, but also they might even be more than happy to pay you just to be you. In the following chapters of this summary, you will learn the essential tactics you need to build a powerful, lucrative personal brand.
second key point

You have to put your energy into what really matters if you want to be a successful entrepreneur

In the world of entrepreneurship, there are more stories of failure than there are of success. While some influencers have been able to build lucrative personal brands that succeeded beyond their imaginations, there are many out there who tried to do the same and failed miserably.
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third key point

You will need to endure some experiences to explore your passion

fourth key point

Document your journey instead of worrying about the particular type of content to create

fifth key point

No excuses; don’t let fear get in your way of building a personal brand

sixth key point

Instagram’s direct message feature is one of the best ways to connect to other businesses

seventh key point

Thanks to its versatility, Facebook remains the most important social media platform

eighth key point

Youtube is a platform filled with great opportunities; don’t let anything stop you from trying it out

ninth key point

Conclusion

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What is Crushing It! about?

Who should read Crushing It!

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Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.