You’ll learn
- Why some companies outlast others
- What makes visionary companies stand out
- The ways core values influence success
- Strategies that ensure company longevity
- How to instill a lasting corporate culture
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first KEY POINT
Have you ever dreamt of achieving Disney's recognition or Amazon's profits? Perhaps you've wondered how Boeing soared to become one of the world's most renowned companies. If you've yearned for even a fraction of that success for your own company, you're not alone — many struggle to find the right starting point. Giant corporations seldom reveal how they've stayed on top or discuss their mistakes. For example, in the 1980s, Ford lost $3.3 million. Today, it is one of the leaders in the car market because of its vision.
People often worship vision as an almost mystical skill to peer into the future and predict what will become popular. However, it has nothing to do with magic; it's the capacity to understand your company's direction of growth and not only predict but actively create trends. But how do popular brands do it? What are the dark secrets behind their success stories? Come along and find your vision.
second KEY POINT
The fear of death is a universal human experience, as no one truly knows what will happen, and this reality can unsettle even the bravest souls. Just as civilizations, organizations, and companies eventually meet their end, humanity has long sought ways to leave an imperishable legacy throughout history. That is what the developers of Mercedes achieved in 1886 and Coco Chanel in 1910. They didn't know that their products would become synonymous with luxury and wealth a century later, but they had a vision and worked tirelessly to make it influential.

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