You’ll learn
- Why reader connections are crucial
- How to use tech in reader bonding
- Secrets of resourceful book marketing
- Power of life-improving content
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first KEY POINT
There is this beautiful feeling authors experience when they have a direct connection with their readers. It becomes even more elating when authors know readers are on tiptoes expecting their next book launch. Many of today’s bestselling authors like Daniel Pink, Charles Duhigg, Daniel Ariely, Pamela Slim, Chip, and Daniel Heath have these experiences. Technology has provided authors with access to tools to help them build lasting relationships with readers without going through a third party. Despite this, many authors still have issues with selling their books. Typically, the challenge is not having resources but effectively applying them. Most authors seek advice on how to sell their books from Google, blogs, Twitter, podcasts, and forums, but they are confused.
This summary will provide you with information on building a good platform that would help you market your book. Additionally, you'll learn about the connection system, a step-by-step strategy for utilizing online marketing tools to establish your platform. This connection system — permission, content, outreach, and sell — assists you in building long-lasting interactions with your readers. Here you will learn how to share your ideas, impact the lives of others, and sell your book in a fun way. These lessons will also contribute to your writing career and make you remain relevant for a long time.
second KEY POINT
Marketing is not about self-promotion. Self-promotion is when a marketer does not have the customer’s best interest. It is all about building meaningful relationships with people and always being helpful. A design plan is necessary to succeed in anything you want to build. Alongside that, tools need to be selected, and you need to learn how to use these tools so you can achieve the best results. You need an internet marketing toolbox to build your online platform as an author. Every instance of media interaction you use to engage with your online audience becomes a crucial tool in your arsenal. Never focus solely on these tools; rather, develop a marketing blueprint and select the right tools suitable for building a marketing framework. Some valuable platforms that can be in your toolbox are social media platforms (Instagram, Twitter, Facebook, Google+, LinkedIn), blogs, email marketing, and podcasting.

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