You’ll learn
- Decoding different ways of thinking
- Guiding conversations in challenging situations
- About the importance of stress responses in talks
- How to change views with the right words
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first KEY POINT
The single biggest mistake you can make in business and in life is to assume that the way you understand and perceive the world is the same as everyone else. We’re all individuals, which means we all see, think, view, and understand things in slightly different ways.The same goes for communication — how many times have you had to rephrase something in a conversation that you assume to be simple because the person you were talking to just didn’t “get it”? Probably several times. This is why it is vital to understand and speak someone’s language.
“Words That Change Minds” helps you to decipher the best way to speak to a person, giving you the best chance of getting the outcome that you want. Once you understand someone’s motivation, the way they handle stress, the language they respond to best, and how they make decisions, you can use the correct type of language to build up trust, create a rapport, and therefore communicate positively and effectively. Not only does this help in marketing, negotiations, presentations, and the general business world, but it is helpful in your personal life, too.The next time you’re struggling to build up a connection with another person, “Words That Change Minds” could give you the answers to change the situation for the better.Did you know? There are around 6500 different languages spoken around the world.
second KEY POINT
Throughout the book, Shelle Rose Charvet refers to two specific systems — NLP and LAB. NLP stands for neuro-linguistic programming, while LAB is the system this summary is built on — language and behavior profile.NLP is a long-established model which was established in the mid 1970’s. This is about understanding and reaching into an individual’s mindset, figuring out what is unique about them, and then working out the best way to communicate with them to get the right outcome. LAB is a system that Rodger Bailey developed in the 1980’s. This system is based upon NLP and takes the idea a step further, working with different behavior patterns to understand what makes up a person’s model of the world, therefore giving you the best communication options for that specific person.

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