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Traction

summary ofTractionBook by Gino Wickman

14 min
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You’ll learn

  • How to automate key tasks
  • Secrets to building a solid team
  • Ways to craft a clear business vision
  • Steps to enforce accountability

first KEY POINT

The key to success in business is to understand that your business is an entity in itself

So many entrepreneurs run from pillar to post trying to kick start their new business or revive a dying organization. And it's a tiring thing to do. It's hard enough being an entrepreneur, you shouldn't dispense too much energy on things you could set on autopilot while focusing on other parts of your business.

The most successful business leaders are the ones who execute well and know how to bring focus, accountability, and discipline to their organization.

You don't have to focus on everything to make your business grow. Matter of fact, if you keep running around trying to tie all the nuts together, you will be dispensing so much energy and will get fatigued at the end of the day, yet not make any significant progress over time. You can now see why a smart executive working 40 hours a week could very well be outperforming his counterpart in another organization who is working twice the number of hours.On the surface, it looks like there are many nuts you have to tie to make your business grow sustainably. But when you take a deep and critical wide-angle view, there are only six areas of your business that you need to focus on. They are:
• Vision
• People
• Data
• Issues
• Process TractionAll 6 components make up the Entrepreneurial Operating System (EOS). And the aim of this summary is to give you actionable tidbits on how you can make all 6 components work in your favour. By the end of this summary, you will be armed with the knowledge you need to take your business to the height you've always imagined for it. Let's start right away.

second KEY POINT

Vision is the first component to give attention

Vision is a quick picture, an overview, if you like, of what your organization represents; what it's all about; where it is going and how it's going to get there. Vision is what births businesses, so every entrepreneur first had a vision before they went into business. The problem often is that only the entrepreneur has the big picture, because he or she didn't make it plain for everyone in the organization.Without adequate knowledge of the organization's vision, it becomes impossible for employees and board members to work towards making it a reality.

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first KEY POINT

Your organization would not make progress if the right people are not occupying the right seats

second KEY POINT

Create a scorecard to make accountability easier

third KEY POINT

Face problems head-on and find viable solutions to them

fourth KEY POINT

Action is the lifeblood of every plan or strategy

fifth KEY POINT

Conclusion

About the author

Gino Wickman is an entrepreneur, author, and business consultant widely known for creating the Entrepreneurial Operating System (EOS), a practical method for helping businesses improve their operations.

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Frequently asked questions

What is Traction about?

Traction, authored by Gino Wickman, focuses on providing entrepreneurs with a systematic approach to gain business traction. It introduces the Entrepreneurial Operating System (EOS), which helps leaders clarify their vision, improve team alignment, and drive growth.

What are the key takeaways from Traction?

Key takeaways from Traction include understanding the importance of a clear vision, maintaining accountability within teams, and regularly measuring progress through effective metrics. The book emphasizes creating an actionable plan that empowers teams and drives lasting success.

Is Traction worth reading for entrepreneurs?

Yes, Traction is highly regarded among entrepreneurs for its practical strategies and tools aimed at enhancing business performance. Many readers find its insights valuable for overcoming common hurdles faced in business growth and management.

How many pages is Traction and when was it published?

Traction consists of 255 pages and was published in 2012. The length and engaging style make it an accessible read for busy entrepreneurs seeking actionable advice.

How can Traction improve my business management skills?

Traction can significantly improve your business management skills by teaching you structured methods for planning and execution. It provides frameworks for setting clear goals, fostering teamwork, and establishing accountability, which are essential for effective business leadership.