You’ll learn
- What trust is all about
- How to become trustworthy
- The importance of loyalty to society
- How to build a big brand by being trustworthy
- The dangers of being deceitful
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first KEY POINT
Trust affects everything in our lives 365 days a year. But most people don't give it much thought. Ask ten people to list things they think are critical to success, and only a few will mention trust.Stephen R. Covey experienced trust at a young age. One of his earliest memories was when his father trusted him to care for the yard. Stephen's task was simple: keep everything green and clean. His father occasionally stepped in to help, but Stephen was ultimately responsible. Being young, he didn't always care for it as he should, but his father trusted him, and that experience taught him a lot about trust, accountability, and responsibility.Trust is the vital foundation in any relationship. It's what makes the difference between a solid relationship and a weak one.A succession of incidents of betrayal can leave a lasting effect on us, making it even more difficult to trust. We become increasingly suspicious and start using the behavior of the few to judge the many.Even the deepest relationships and connections will fall apart if trust gets broken. What’s worse? The impact doesn't just stay in our present; it creeps into our professional and personal future. So, we need to get better at creating and embodying trust. Sounds difficult? Relax! This summary will simplify everything.
According to Covey, trust happens in five successive waves:• Wave 1: Self Trust
• Wave 2: Relationship Trust
• Wave 3: Organizational Trust
• Wave 4: Market Trust
• Wave 5: Societal TrustTrust is highly interdependent and flows from the inside out like a ripple of waves. If you build self trust, you will lay the foundation for societal trust. Continue on to learn more about the full impact of trust and how you can establish each of the five waves.
second KEY POINT
Self Trust is the earliest wave of trust. It builds on believability or credibility.Pause a moment and ask yourself if people can trust you. On a scale of 1-10, how credible do you think you are?No matter your answer, there's always room for improvement. To build credibility, it's essential to understand four core elements related to character and competence:• Intent
• Capabilities
• Integrity
• ResultsPersonal credibility helps you take responsibility for your actions and keep your commitments and promises. Unfortunately, only a few people stay true to their decisions. A classic example is New Year's resolutions. One 2005 Harris poll found that barely 8% of Americans stick to their New Year resolutions even though over 50% make them. You may say the data is old, but human nature remains the same.Repeated failure to create and keep promises to yourself can degrade your self-confidence. You lose trust in your ability to stay committed. Then, it's not surprising that you fail to muster the courage and inspiration to trust others.

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