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Summary of The Four 

4.5 . 2765 reviews

Short summary

Scott Galloway is a bestselling author and professor at New York University, where he teaches digital marketing and brand strategy. As a serial entrepreneur, he has started several businesses; some failed, and others succeeded. The practical business lessons from those experiences combined with his depth of academic knowledge put him in a good position to analyze business growth in the digital age. In The Four, Galloway analyzes Facebook, Apple, Amazon, and Google to reveal secrets that make them successful. He also extracts lessons from these companies to give a head start to anyone desiring to build companies of such magnitude. And finally, The Four ends with career advice for both employees and entrepreneurs. This summary is for business leaders, entrepreneurs, and tech and business enthusiasts. “If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven’t come across him. Or her.” ~ Philip Elmer-DeWitt, Fortune

Table of content

  • Summary of The Four
  • About the author
  • What is The Four about?
  • Who should read The Four
  • Topics in The Four
first key point

The rise of the four horsemen

Listen the first key point
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For over 20 years, four tech giants have been directly responsible for shaping how we connect, shop for household items, and gain information about stuff we don't know.

Can you guess who these giants are? It's not even hard because they've grown into behemoths in their rights. Apple, Amazon, Facebook, and Google have managed to displace the companies that played before them and establish themselves as disruptive market dominators. Apple displaced IBM; Facebook took people from MySpace; Amazon overrode Walmart and other retail stores; and for Google, it was Yahoo. Each of these competitors is still alive, but they've lost relevance to the four. How did it happen? What made these four companies grow to such mighty heights, and what does the future hold for them? Should we expect a fifth company to join their leagues soon, or would one of these be replaced by a younger, sexier, and more driven company?

These are the questions we'll be answering in this summary. We'll begin with examining the four individually to extract lessons business leaders can learn from them. Then in a later chapter, we'd consider what it takes to become one of the four as well as a few companies that look promising. And we end with expert advice for career advancement in the digital age. Sounds interesting? Let's get started!
Non-visionary companies always lose out to their visionary counterparts.
second key point

Earth's most customer-centric company

When Jeff Bezos launched Amazon in 1995, his mission was to build the “Earth's most customer-centric company, where customers can find and discover anything they might want to buy online and to offer customers the lowest possible prices.”
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third key point

Luxury always wins

fourth key point

Facebook and Google are taking over the advertising world

fifth key point

Lie your way to building a multibillion-dollar conglomerate

sixth key point

A trillion dollars and market dominance are what you need to take on the four

seventh key point

Conclusion

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What is The Four about?

Who should read The Four

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Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.