The 22 Immutable Laws of Marketing Summary

Summary of The 22 Immutable Laws of Marketing Book by Al Ries, Jack Trout

Name: The 22 Immutable Laws of Marketing
Rating: 4.6 (2440 reviews)
Author: Al Ries, Jack Trout

4.6 . 2440 reviews

Short summary

Marketing specialist Al Ries and advertising executive Jack Trout both made significant contributions to positioning theory, which helps brands find their way to the customers’ minds. In this tidbit, the authors reveal the list of 22 laws that have the potential to make your brand successful and prosper. These laws are innovative, resourceful, and insightful. Do you always need to spur the hype? Do you have to “hit the enemy on their own territory?” Do you extend your product line when your current product becomes hugely successful? If your answer to any of these questions is “yes,” then you should definitely read this text to enhance your skills. As marketing is mostly the battle of ideas and finding the way into a customer’s heart, this summary will be helpful not only for marketers but anyone who wants their image to come across as strong. "The single most wasteful thing you can do in marketing is to try to change a mind." ~ Al Ries and Jack Trout

17 min

9 key points

11 insights

Try Headway app

Table of content

Summary of The 22 Immutable Laws of Marketing
About the author
What is The 22 Immutable Laws of Marketing about?
Who should read The 22 Immutable Laws of Marketing
Topics in The 22 Immutable Laws of Marketing

first key point

Companies waste billions of dollars on marketing programs that flop

Listen the first key point

00:00

Different managers assume that for a marketing program to work, it needs to have the greatest design, execution, and financial backup. It is not necessarily so, and IBM, General Motors, Sears, and Roebuck are examples of that.

These four giants had some of the best specialists, but their marketing strategies relied on wrong assumptions. According to a Canadian-American economist John Kenneth Galbraith, America used to fear the abundant corporate power, but the accents have shifted, and now the biggest fear is corporate incompetence.

The only reality you can be sure about is in your perceptions. If the universe exists, it exists inside your mind and the minds of others. ~ Al Ries and Jack Trout

Let us consider the example of General Motors. They did not have a competition problem. Even though they were not delivering excellent quality, marketing was their real problem.

In today's world, when a company falters, the competition will whip off with its business. To get the business back and running, the company has to wait for others to fail and err and then come up with a plan of how to use the situation to its benefit. How can a company avoid making mistakes? A company can avoid mistakes by making sure its programs are in tune with the laws of marketing.

The marketing laws are helpful, no matter where you are, what you do in a company, or what kind of product or service you deliver.

In this summary, you will read about the right way to make the first and lasting impression. You will also understand why pioneers don’t always end up being market leaders and learn how to find your niche, play off against your competitor’s weaknesses, and become exclusive no matter your company’s size.

second key point

People always remember the first one to launch a product, especially if it’s a unique one

Authors Al Ries and Jack Trout studied what works in marketing, and their findings have been distilled into the fundamental laws that govern success and failure in the marketplace. They call these principles the “Immutable Laws of Marketing.”

Continue reading with Headway app

Full summary is waiting for you in the app

third key point

Win people’s minds and perceptions

fourth key point

Let just one word burn into your customers’ minds, taking its position on the “ladder”

fifth key point

Catch up with the emergent trends and put competition into a perspective

sixth key point

To make more money, reduce your product lines, target audience, and be ready to make sacrifices

seventh key point

One striking attribute, one bold move, and a dash of honesty can help you become a market leader

eighth key point

Embrace unpredictability and failure

ninth key point

Conclusion

Buy full book on Amazon Continue the summary

What is The 22 Immutable Laws of Marketing about?

"The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk" is a comprehensive guide that unveils the fundamental principles of successful marketing strategies. Written by renowned authors, this book explores the timeless laws that govern the world of marketing, providing valuable insights and practical advice for businesses and individuals looking to create impactful and effective marketing campaigns. With real-world examples and thought-provoking analysis, this book is an essential resource for anyone seeking to navigate the competitive landscape of marketing.

Who should read The 22 Immutable Laws of Marketing

Entrepreneurs and business owners seeking to understand the fundamental laws of marketing.
Marketing professionals looking to enhance their strategic thinking and decision-making skills.
Students and academics studying marketing principles and strategies.

Topics in The 22 Immutable Laws of Marketing

Marketing Strategy Advertising Business Sales Entrepreneurship Branding Business Acumen Management Product Management Networking Leadership Psychology Communication Success

Enjoy summarized nonfiction bestsellers

Grasp the book’s key ideas in less than 15 minutes

Get started

Get new knowledge easily

Let’s check how many titles you can finish in a month with Headway! Tell us how much time you’d like to spend on reading:

2 min/day

5 min/day

10 min/day

15 min/day

20 min/day

30 min/day

45 min/day

4 titles/month

10 titles/month

20 titles/month

30 titles/month

40 titles/month

60 titles/month

90 titles/month

4 titles/month

10 titles/month

20 titles/month

30 titles/month

40 titles/month

60 titles/month

90 titles/month

Join 30+ million learners around the world

60K5 reviews on App Store and Google Play

Everything you need to be motivate, to learn & to self improves is all here. I actually do appreciate the reminders because otherwise this wouldn’t work for me. Thank you

sandypantalones

Headway is the answer! No longer accumulating books I never read. With Headway, I initially chose the areas important to me such as productivity, time management, etc., and each day I'm provided several book summaries from which I devote 20 minutes or more each day reading. All of this on my phone! My life has improved with Headway. Truly my most useful app.

Carol Slinker

An excellent concept, executed well. Headway can help you retain what you've read while introducing you to the essential core of new information. It's an easier way to stay inspired, and to be reminded of the mental tools you've learned

Fuse Henry

In today’s world, we rarely have time. Between our jobs, our families are social obligations, when do we have time to grow and develop ourselves? Headway is an excellent app that gives you that time it gives you those little snippets of information that you need to direct your focus in on your life. Headway gives you a chance to find out the meat of a book that you might want to purchase and read or listen to in-depth without wasting a lot of time trying to figure out is this book for me? I highly recommend the app.

sleepy sprite

The selections are on point and the summaries are excellent! I listen while I walk my pup 🐶 and have in turn, ordered a few selections! REALLY loving the app, it’s layout, daily selections and features!

JuicyBaby328

I've gotten multiple books out of the library with the intent to read them, but always have a hard time finding the time. This app has helped me finally be able to get to them. Summarized, yes, and thank goodness too! Just short enough I can finish one on my way picking kids up from school/practice, or while I'm cooking dinner. I can't wait to listen to them over the summer when we visit the beach!

Jillian Emmert

It amazed me! There is the possibility to highlight the most important points of each book and instantly translate unfamiliar vocabulary. With the ability to review the searched words. It's a great way to learn more about English as well. The price is great.

Fiamma

I’m enjoying what I’m learning on headway.each summary comes with quotes at the end which you can save to help you remember key points. You can listen or read, I’ve found that reading puts me to sleep before I can finish but the listening feature keeps me engaged and I can finish in a brief amount of time if not one session.

Epic waters

The app it’s so easy to use. I use it while driving or cooking and is great. I love the fact that the chapters are short, so you can finish them quickly. Very knowledgeable.

kathytaveras

The best app for self development.It helps to keep pace with your reading and also suggests the kind of reading material you might like.It is fun as you can switch from reading to listening and vice-versa as per your convenience .Just get started and partake of the treasure of knowledge at your fingertips .I feel lucky to have spotted the app.It has helped me become self-disciplined and much better informed.The audio track is excellent.

anita yadav

Exactly what I need! I always have booklist to read, but can't committed enough to finish/start bc of too much pages. Headway is really helpful and concise with their summary. What I love the most is that the essence of the book is well crafted, so I don't only read the key points, but also there's the story and how personality of the author still well shown through the summary. Well done!

Feninda Amalia

This is outstanding best app ever and honestly whoever came up with is my app is an absolute genius kudos my gratitude definitely goes out and I’m only on my first week free trial and I’m certainly going to purchase this app annually. Now that I have it, I can’t even imagine living without it.

Darlin NIKKIDOLL0923

Have questions?

Asking the right questions brings you closer to achieving your goals

Can I test out Headway before purchasing it for my team?Payment

Sure, we will gladly give you access to our app for a certain period if you are interested in purchasing a corporate subscription for your team. Please fill out the form on the website or email partners@makeheadway.com. We will get back to you soon.

What should I do if some of my employees already have your Premium subscription?Payment

Can I increase or decrease the number of subscriptions on my corporate subscription once it’s started?Payment

What are the benefits of books summary?

Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.