russia has launched a full-scale war in Ukraine! Donate to the charity fund to support Ukraine and protect the world’s peace.

Support Ukraine

logo

Headway App

(81,672)

FREE - on the App Store

INSTALL NOW
library / 
book

Summary of The 1-Page Marketing Plan 

4.7 . 7573 reviews

Short summary

WARNING: Do Not Read This Book If You Hate Money! To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In “The 1-Page Marketing Plan”, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into different squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Table of content

  • Summary of The 1-Page Marketing Plan
  • About the author
  • What is The 1-Page Marketing Plan about?
  • Who should read The 1-Page Marketing Plan
  • Topics in The 1-Page Marketing Plan
first key point

This book is blatantly and unashamedly about growing your business fast

Listen the first key point
00:00
00:00
If the essence of this book is to be summarized in one sentence it would be, “the fastest path to the money.” This is mentioned early in the book so you don’t waste your time.

This opening sentence may put off a large number of people. And quite frankly, Allan, the author advises you read someone else business book if you belong to this category of readers. There are business books full of ear–tickling clichés like “follow your passion,” “work hard,” “hire the right people,” blah blah blah on Amazon if that’s what you are after.

There are a gazillion business books there for you on all these airy–fairy concepts and much more, mostly written by professional authors and researchers who’ve never actually built a high growth business.

This book is blatantly and unashamedly about growing your business fast and reaping the rewards of that kind of success.

As Zig Ziglar famously said, “Money isn’t everything...but it ranks right up there with oxygen. Nothing kills a business faster than a lack of “oxygen” aka money).
Nothing kills a business faster than a lack of money.
This book is unashamedly focused on the money getting? There are a few good reasons.

Firstly, there’s almost no business problem that can’t be solved with more money. Which is handy because almost every business is full of problems. Money helps you solve the vast majority of things that make a business pain in the backside.

Secondly, when you’ve taken care of yourself, you have a chance to help others. If you didn’t go into business to make money then you’re either lying or you have a hobby, not a business. And there is the part about delivering value, changing the world, etc. but how much of that are you going to do if you’re broke? How many people can you help?
second key point

Targeting a tight niche allows you to become a big fish in a small pond

When you ask business owners who their target market is, many tend to respond with “everyone.” In reality, this means no one. In their zeal to acquire as many customers as possible, many business owners try to serve the widest market possible.
book
Continue reading with Headway app
Continue reading
Full summary is waiting for you in the app
third key point

You need to develop your unique selling proposition (USP)

fourth key point

Reaching prospects with Social Media

fifth key point

Reaching prospects with Social Email marketing

sixth key point

Capturing leads in a database system for future follow-up is critical to your marketing success

seventh key point

Present your business in a way that conveys trust and confidence

eighth key point

Increasing customer lifetime value

ninth key point

Conclusion

Buy full book on AmazonContinue the summary

What is The 1-Page Marketing Plan about?

Who should read The 1-Page Marketing Plan

book
book

Enjoy summarized nonfiction bestsellers

Grasp the book’s key ideas in less than 15 minutes

Get started

Get new knowledge easily

Let’s check how many titles you can finish in a month with Headway! Tell us how much time you’d like to spend on reading:

2 min/day
5 min/day
10 min/day
15 min/day
20 min/day
30 min/day
45 min/day
4 titles/month
10 titles/month
20 titles/month
30 titles/month
40 titles/month
60 titles/month
90 titles/month
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
4 titles/month
10 titles/month
20 titles/month
30 titles/month
40 titles/month
60 titles/month
90 titles/month
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image

Join 30+ million learners around the world

60K5 reviews on App Store and Google Play
icon

Everything you need to be motivate, to learn & to self improves is all here. I actually do appreciate the reminders because otherwise this wouldn’t work for me. Thank you

icon

sandypantalones

icon

Headway is the answer! No longer accumulating books I never read. With Headway, I initially chose the areas important to me such as productivity, time management, etc., and each day I'm provided several book summaries from which I devote 20 minutes or more each day reading. All of this on my phone! My life has improved with Headway. Truly my most useful app.

icon

Carol Slinker

icon

An excellent concept, executed well. Headway can help you retain what you've read while introducing you to the essential core of new information. It's an easier way to stay inspired, and to be reminded of the mental tools you've learned

icon

Fuse Henry

icon

In today’s world, we rarely have time. Between our jobs, our families are social obligations, when do we have time to grow and develop ourselves? Headway is an excellent app that gives you that time it gives you those little snippets of information that you need to direct your focus in on your life. Headway gives you a chance to find out the meat of a book that you might want to purchase and read or listen to in-depth without wasting a lot of time trying to figure out is this book for me? I highly recommend the app.

icon

sleepy sprite

icon

The selections are on point and the summaries are excellent! I listen while I walk my pup 🐶 and have in turn, ordered a few selections! REALLY loving the app, it’s layout, daily selections and features!

icon

JuicyBaby328

icon

I've gotten multiple books out of the library with the intent to read them, but always have a hard time finding the time. This app has helped me finally be able to get to them. Summarized, yes, and thank goodness too! Just short enough I can finish one on my way picking kids up from school/practice, or while I'm cooking dinner. I can't wait to listen to them over the summer when we visit the beach!

icon

Jillian Emmert

icon

It amazed me! There is the possibility to highlight the most important points of each book and instantly translate unfamiliar vocabulary. With the ability to review the searched words. It's a great way to learn more about English as well. The price is great.

icon

Fiamma

icon

I’m enjoying what I’m learning on headway.each summary comes with quotes at the end which you can save to help you remember key points. You can listen or read, I’ve found that reading puts me to sleep before I can finish but the listening feature keeps me engaged and I can finish in a brief amount of time if not one session.

icon

Epic waters

icon

The app it’s so easy to use. I use it while driving or cooking and is great. I love the fact that the chapters are short, so you can finish them quickly. Very knowledgeable.

icon

kathytaveras

icon

The best app for self development.It helps to keep pace with your reading and also suggests the kind of reading material you might like.It is fun as you can switch from reading to listening and vice-versa as per your convenience .Just get started and partake of the treasure of knowledge at your fingertips .I feel lucky to have spotted the app.It has helped me become self-disciplined and much better informed.The audio track is excellent.

icon

anita yadav

icon

Exactly what I need! I always have booklist to read, but can't committed enough to finish/start bc of too much pages. Headway is really helpful and concise with their summary. What I love the most is that the essence of the book is well crafted, so I don't only read the key points, but also there's the story and how personality of the author still well shown through the summary. Well done!

icon

Feninda Amalia

icon

This is outstanding best app ever and honestly whoever came up with is my app is an absolute genius kudos my gratitude definitely goes out and I’m only on my first week free trial and I’m certainly going to purchase this app annually. Now that I have it, I can’t even imagine living without it.

icon

Darlin NIKKIDOLL0923

Have questions?

Asking the right questions brings you closer to achieving your goals

Can I test out Headway before purchasing it for my team?Payment

Sure, we will gladly give you access to our app for a certain period if you are interested in purchasing a corporate subscription for your team. Please fill out the form on the website or email partners@makeheadway.com. We will get back to you soon.

What should I do if some of my employees already have your Premium subscription?Payment

Sure, we will gladly give you access to our app for a certain period if you are interested in purchasing a corporate subscription for your team. Please fill out the form on the website or email partners@makeheadway.com. We will get back to you soon.

Can I increase or decrease the number of subscriptions on my corporate subscription once it’s started?Payment

Sure, we will gladly give you access to our app for a certain period if you are interested in purchasing a corporate subscription for your team. Please fill out the form on the website or email partners@makeheadway.com. We will get back to you soon.

What are the benefits of books summary?

Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.

Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.