Youâll learn
- Why embracing differences transforms interactions
- DISAâs insights on behavior diversity
- Decoding and adapting communication
- Navigating through diverse personality landscapes
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first KEY POINT
In high school, Erikson noticed that he interacted better with some people rather than others. He also began to wonder why some conversations flowed naturally and some others didn't. Since Erikson had no explanation at the time, he assumed that there was something wrong with people who didn't understand him and he began to avoid those people.When Erikson was 25, he met a man named Sture. Sture started his business from scratch and had built it for many years. Erikson had to interview him for a project and through their discussions, he discovered that Sture felt he was surrounded by idiots who didn't understand him. This incident planted a series of thoughts in Erikson's mind. Sture was a successful businessman but still couldn't understand his employees even though he communicated with them regularly. Erikson decided he didn't want to be like Sture and began to study how to understand people who initially seem difficult.In the course of his research, Erikson discovered The DISA method â a way of describing human interaction and classifying behavior. Bill Bonnstetter and his son David created a software system based on this method and this is what Erikson uses throughout this summary. Bill and David successfully ran their company, TTI Success Insights, using this method. DISA stands for Dominance, Inspiration, Submission, and Analytic ability/Compliance. These 4 terms represent the primary behavior types and explain how people see themselves in relation to their environment. These 4 behavior types are also associated with different colors: Red, Yellow, Green, and Blue.
âSurrounded by Idiotsâ aims at revealing human potential. It also offers practical advice on communicating with different kinds of people and helps you see âidiotsâ as people worthy of respect and understanding.Keep reading to find out the differences in the 4 behavior types and how you can use these differences to your advantage.
second KEY POINT
When you talk to someone, they filter your message through their biases and preconceived ideas. What remains after that process is the message they understand and this is why it is possible for someone to misinterpret your message. You have little control over this process and no matter how much sense you are trying to make, this will always be one of the many challenges of communication.Many people already know how they want to be treated so you can communicate more effectively when you adjust to their methods. When you communicate on another person's terms, you help them understand you. You need to be flexible while communicating so that you can adapt to different communication styles.

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