You’ll learn
- How to define your podcast's purpose
- What makes content resonate with listeners
- Why consistent quality is a must
- Ways a co-host can enrich your show
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first KEY POINT
Since you have decided to create a podcast, you first need to answer the critical question: “Do you want to start a podcast?” We all have different reasons for starting new ventures. But for one as involved as a podcast, you must have an apparent reason for why you want to create one. For you, the reason can be to sensitize or share your genius or interests with others.
Once you know why you wish to start a podcast, you must select your audience, then seek to grow it or even attract a new demographic. Your message must be crowd-specific, so identify who you will be making weekly or monthly content for. Your audience members should be treated like your biggest fans and therefore are owed quality and consistency. It would be in bad taste to churn out low-quality content at an inconsistent rate; you’d risk losing your listeners. So, it is essential to make sure your audience is well taken care of because there would be no podcast without it.But it’s not only essential to know who you wish to entertain with your podcast; you should also discover what it should be about because your podcast's content is significant. It is like the DNA or identity of your podcast; it is what the listeners will associate with you and your platform. So, there must be careful consideration and planning invested in the content creation part of the process.
The content of your podcast is a vital ingredient and should get your full attention, but it is also essential to identify your sources of inspiration. This is where you get to refresh your ideas based on the material you gather. It is essential to sift through the content you've collected, making sure it fits in with your regular output and doesn't promote or instigate any ill line of thought.Lastly, it is essential not to give yourself and the audience an inflated expectation for just how much work you'd be putting out. This way, you can run for long without getting burnt. The following chapters contain valuable tips and tricks to ensure your podcast is thriving and stands out amongst the rest.
second KEY POINT
Now that you have the mental framework for your podcast, it is time to move a step forward and write it down. Simply put, you need to write the layout for the podcast going forward. The first thing you must do is establish a format for your podcast, the style or pattern you want to follow. For example, it can be an interview or social commentary format. You must have a clear vision of what design you want.

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