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Summary of Small Giants 

4.3 . 199 reviews

Short summary

What do we know about the business world? Of course, it is a highly competitive and dynamic environment; it is also flexible, and the rules of the game are constantly changing. However, does it mean there aren't typical patterns and predictable scenarios? Businesses come and go, succeed and fail, expand and cease to exist. Forbes contributor and Inc. Magazine writer and editor Bo Burlingham argues that this tendency is changing on our watch. Introducing the phenomenon of small giants, the author assures that nowadays, many companies do not pursue the objectives of conquering the world and steady revenue growth. They deviate from this common course and build unique companies that become people’s favorites. “There is a choice, and the payoff for choosing the less-traveled path can be huge. It can affect every aspect of your business — from your relationships with the people you work with to the control you have over your time and your destiny.” ~ Bo Burlingham

Table of content

  • Summary of Small Giants
  • About the author
  • What is Small Giants about?
  • Who should read Small Giants
  • Topics in Small Giants
first key point

Choice without limits

Listen the first key point
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What is the main difference between corporations and small giants? Unlike the former, smaller companies can avoid the scenario of mass expansion and engage in their unique entrepreneurial pathway. Sounds unrealistic? As Nelson Mandela once said, it always seems impossible until it’s done.

Owner and CEO of the Anchor Brewery, Fritz Maytag, led the company with a rich history. When its future was critically endangered, the entrepreneur made a game-changing decision. He narrowed the focus to one outstanding product and won. Then, Maytag struggled because his beer was the best, and everyone wanted it, so he decided to expand. Eventually, he realized that it was the craziest idea; expansion was not what he wanted; he loved Anchor Brewery the way it was.

But how do business people come to such pivotal solutions? And how do they draw the voices that whisper, ‘Go global! Go global!’? How, after all, do they resist the temptation of becoming rich and famous? Some businesspeople see the chance to turn away from the beaten track due to sudden enlightenment, while others have to take the wrong turn and get lost before finding themselves.

The owner of an organic energy bars production company, Gary Erikson, realized that ‘entering a new level’ was not his life dream. Maytag and Erikson were a few milliseconds from making the wrong decision: the brewery owner was about to release million-dollar stocks to the market. At the same time, the food manufacturer intended to sell the company. Before setting the deal, which, fortunately, didn’t happen, Erikson was devastated. The man had to experience a panic attack to realize that his desires mattered more than the commonly accepted idea of triumphant success.
Some entrepreneurs have an inexplicable gut — in the most challenging moment, they grasp that going global means losing themselves and the secret ingredient of their success.
This summary will help you discover the components of long-term entrepreneurial success. It turns out you don't need to dominate the world or consistently strengthen financial indicators. You’ll also understand how the context and external factors affect business decisions and how to navigate a company independently.
second key point

The formula of success

Indisputably, not every small business owner can boast impeccable savvy about what to do next. Many of them will most likely add insult to injury when exploring opportunities to develop. On the other hand, there are still many companies that will succeed, so let’s see the characteristics that can bring the scenario into life:
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third key point

Success without expansion: Position yourself as an independent leader

fourth key point

The location of your company: Why is it so important?

fifth key point

Promote support and the sense of connectedness

sixth key point

Small giants fail too

seventh key point

Conclusion

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What is Small Giants about?

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Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

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