You’ll learn
- How to turn passion into business
 - What makes a team think independently
 - Ways to give strong presentations
 - Why transparency matters
 
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first KEY POINT
Starting your business isn’t as hard as it used to be. There are technologies and tools that have shrunk the scope once heralded as the holy grail of creating a business. Fried and Heinemeier believe that this innovative restructuring is ideal for those of us that have been brooding on our dreams of branching out for far too long.In essence, the excuses you have held onto as your shell of safety from fear is no longer a thing. You do not need to quit your day job before you begin your business. Also, you do not have to have all the money in the world. Start small, squeeze time out to put your ideas into motion. The most important fact is that you identify the core of your business and the problem that is inspiring you to look for a solution.
For instance, the core of Amazon’s business is its seamless shipping procedures, affordable prices, and an extensive book catalog. These cores established Amazon as a powerhouse — we go to them, not because they allow us to access books, but because we can get the best offers. In addition, note that your business does not need to conform to the assertion that the bigger, the better. You could start small, remain small and still find fulfillment.Did you know? Working on one product or service, you should always devise a by-product. Even if you do not have scraps or sawdust, use your experience and share it in any suitable form with others.
second KEY POINT
A successful business depends on how effective its solutions are in solving problems. And so, your ideas or initiatives must have an impact. More importantly, the authors reveal that our personal travails should serve as the inspiration for the solutions and products we create. For the authors, their company, 37signal, taps from their business challenges as the template for their software solutions.

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