You’ll learn
- How did Michelangelo prosper
- Why must artists break rules
- What makes creativity marketable
- About principles of collaborations
- How to use technology in art
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first KEY POINT
Michelangelo, the designer of the Sistine Chapel during the Renaissance era, has been misconstrued as a starving artist and grouped with the likes of Vincent van Gogh. But an investigation of bank records by Harvard Professor Rab Hatfield revealed otherwise. Michelangelo lived a frugal life but was extremely wealthy.Henri Murger popularized the conception of artists as poor in his collection of stories titled “Scenes.” Murger was the son of a concierge and a tailor in France who grew frustrated that creative geniuses couldn’t achieve financial security. He painted artists as impoverished people who could not make money from their creative works. Today, we warn people who appear creative to contain their creativity to avoid becoming starving artists.
Mediocrity is chosen over excellence because humans desire the path of least resistance. We are risk averse. Thus, we avoid struggle, ignore our passion, and choose the popular route instead.In the following chapters, we will discover how to change this narrative. You can make a living as an artist. You can approach your work as art so that you unleash your creativity and inspire the next generation to do the same. Michelangelo's transformative influence shifted the perception of artists, elevating them from mere laborers to esteemed figures within society. Today, you have the opportunity to join the New Renaissance by studying the triumphs of accomplished creatives. Remember, each of us possesses a creative spark, and being taken seriously as an artist involves embracing innovative thinking and lifestyle choices rather than adhering to the cliché of struggling for recognition.Did you know? Michelangelo's worth is equivalent to $47 million today.
second KEY POINT
The New Renaissance refers to contemporary professionals who are doing creative work and thriving. Principles are universal and can be applied to specific contexts. The world works on principles, and successful people understand these natural laws and follow them. There are 12 principles that successful artists live by. They are:• Flourishing artists are made, not born.
• Prosperous artists steal ideas from their environment instead of striving to be original.
• Successful artists have the mindset of growth instead of thinking they have enough talent.
• Triumphant artists are flexible but stubborn about the right things.
• Thriving artists put themselves in the limelight and attract clients’ attention.
• Palmy artists insert themselves in a community of creatives.
• Flourishing artists believe in collaboration.
• Successful artists work in the full glare of the world.
• Prosperous artists ensure they get paid for what they do.
• Thriving artists protect the ownership of their work.
• Palmy artists acquire multiple skills instead of focusing on one craft.
• Triumphant artists make money to make art.These principles can be collapsed into three themes that surround the work of thriving artists, namely mindset, market, and money.

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