Without the inclusion of emerging brands, the business space is quite crowded already. While some are lucky to be giants, many businesses are dwarfs, struggling to be seen. Michael Hyatt, an American author and blogger, offers life changing help as he draws from his wealth of knowledge to give “Platform” to whoever cares to learn. This summary is a down-to-earth guide on building an effective and meaningful online platform to help you maximize your potential and build a strong career. You will learn what successful creatives are doing differently, and learn to stand out from the crowd, and be that business giant you’ve always dreamed of becoming.
“The truth is mediocrity is natural...But if you want to create truly wow experiences — and if you truly want to build your platform — then it is going to require courage. Are you willing to be brave?” ~ Michael Hyatt
You need a strong platform to shine and build a sustainable career in an increasingly noisy world
Listen the first key point
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The world’s a stage, for every artist who expresses himself or herself through blogs, seminars, screenplays, etc. If you have something to sell — whether one on one, before a huge crowd, or on the Internet — you are also on stage. However, the stage is crowded, and simply being on it doesn’t matter if the lights are not shining on you or you have no audience.
As an aspiring or successful artist, salesperson, candidate for public office — anyone who has something to say or sell — you have to take the stage and get noticed beyond your wildest imagination. To achieve that, you need a platform. A platform is the thing you have to stand on to get heard. However, unlike the theater where platforms are built of wood or concrete, today’s platform is built of people — contacts, connections, and followers.
Success is not so much about what you know, it’s about who you know.
A good product is foundational, but it is not enough. It is not sufficient to just build a cool product, craft a compelling message, or compose a beautiful piece of music. In a world where competition is on the rise and people are distracted, it is not enough to write a scintillating novel, or champion an important cause.
In order for you to be successful in today’s business environment, you need two things — a compelling product and a significant platform. A platform provides visibility, amplification, and connection for the growth of your products, services, or your cause.
This summary is all about showing you how to attract a strong audience, and build a passionate loyalty so the audience stays with you all the way. Read on and learn the most powerful way to get your message to those who can benefit from it.
second key point
A compelling product is an important determining factor in the success of your brand
As much as this summary focuses on building a significant platform, a compelling product is also a critical part of the success of a brand. There is no point wasting your valuable time and resources trying to build a buzz around a product that is poorly put together. Whatever your product is — yourself as a speaker, a service you provide, a cause you’re championing, or an actual physical product — it has to be of strong quality.
In this insightful guide, the author shares practical strategies and valuable advice on how to stand out and gain visibility in today's crowded digital landscape. Drawing from his own experiences as a successful entrepreneur and influencer, he offers step-by-step instructions on building a personal brand, leveraging social media, and creating compelling content that captures attention. Whether you're an aspiring entrepreneur, author, or professional, this book provides the tools and insights needed to get noticed and make an impact in a noisy world.
Who should read Platform
Aspiring entrepreneurs looking to build a strong personal brand.
Authors and content creators seeking to increase their online presence.
Professionals in marketing and communication aiming to stand out in a crowded market.
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Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.
Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.
Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.
Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.