You’ll learn
- The critical skill of affluent people
- Techniques to break the ice
- The secret of memorable conversations
- How to create viral content
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first KEY POINT
In 1986, a Harvard researcher aimed to determine college success indicators. He decided to observe numerous students for a few years. The hypothesis was that Grade Point Average or admissions test scores would show the likelihood of high marks, yet it proved wrong. Proficiency in establishing contacts and studying in groups played a crucial role. Even one teamwork for a week was enough for students to perform better. It allowed them to clarify the questions and enhance their knowledge.Keith Ferrazzi learned the importance of networking from his own experience. During his school years, he caddied at the local golf club. Being from the working class, he attentively observed the players from affluent families to discover what contributed to their wealth. The thing that stunned him the most was their cooperation. It had a different form of realization: they found high positions in the companies for one another, made investments in friends' startups, or counseled in times of uncertainty. Their success rested on connecting with others.
Keith Ferrazzi also concluded that isolation from people with different experiences, knowledge, and life models reinforced poverty. He decided to change this tendency and started to build his network. Now he has more than 10,000 phone contacts and a reputable company that assists other businesses.
Success based on communication with others requires much time and effort. Yet relationships are the best investment in terms of social capital and the meaning of life.Are you ready to discover the pillars of Ferrazzi's achievements? Let's get started!
second KEY POINT
Being precise makes it easier to develop a strategy to accomplish your goals. Successful people have a zeal for setting them. No matter how prosperous you think they are, they still aim higher than their previous achievement.Keith Ferrazzi refines his goal-setting process into three steps:Discover your passion

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