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Summary of Jony Ive 

4.4 . 815 reviews

Short summary

Jony Ive is the brain behind many of Apple's successful products. He joined Apple in 1992 and was the design lead from 1996 to his resignation in 2019. People were curious about this design genius. They wanted to know how he grew up, what made him choose his field and how he makes such great designs. Tech writer and editor Leander Kahney set out to answer these questions, and Jony Ive's biography was his answer. This summary of that biography will teach you more about Jony's life from childhood to the point where he started working with Apple Inc. A key thread in this summary is that no one can do it alone. All through his life, Jony Ive has enjoyed the help of others. First, his dad, then his lecturers, friends, professional colleagues, and many others came into his life at strategic points. “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.” ~ Jonathan Ive

Table of content

  • Summary of Jony Ive
  • About the author
  • What is Jony Ive about?
  • Who should read Jony Ive
  • Topics in Jony Ive
first key point

Jony Ive's design talent was first fanned to flames by his father, a design teacher

Listen the first key point
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Sir Jonathan Paul “Jony” Ive is a multi-award-winning British industrial and product architecture designer. He has received more of the D&AD awards than any other designer to date. Jony Ive is famous for his designs at Apple Inc., but that's not where his journey started.

As with most famous artists, his foray into the field of arts and design started from childhood. As a youth, Jony Ive was always curious about manufactured objects. So, he would spend his free time disassembling radios and cassette recorders just to see how they work internally. That interest soon grew into wanting to know how they were designed and what made one design different from the other.
I discovered at an early age that all I've ever wanted to do is design. ~ Jony Ive
You could say little Jony was fortunate to have a design teacher for a father. Although Mike Ive didn't force design down his son's throat, he contributed immensely in helping him grow his design skills. When the older Ive discovered his son's interest in design, he took it seriously.
The key to knowing your purpose is identifying the things you're naturally good at and just committing yourself to do them. More inspirations will come to you if you're faithful.
Mike Ive would engage his son in discussions about made objects. They would talk about the designs of different things, what made them remarkable, and how some objects performed better because they were designed differently, and so on. Mike Ive's philosophy of telling the design story of products and his method of drawing and sketching rubbed off on his son, who would later replicate the same thing in his designs at Apple.

In the remaining chapters of this summary, we'll go deeper into the life of Jony Ive.
• You'll see how he took advantage of his skills and the different life situations he faced to forge an enviable path.

• This summary will teach you the importance of refining your skills and functioning in your best roles.

• You'll also learn much about Apple's history and how Jony Ive was instrumental to the company's success.
second key point

Jony Ive was an academic genius

Jony Ive did something uncommon for design students in his time. Instead of focusing only on design, he chose to take physics and chemistry courses as well. As weird as it may seem, it did help expand his mind. In high school, he was already designing objects too complicated for his age and education level. His teachers and classmates still attest to his great skills. He was focused and excellence-oriented when designing, and this enabled him to create designs that won British national awards.
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third key point

No experience is a waste

fourth key point

Freedom tastes like cherry pie

fifth key point

A company that doesn't commit to its vision is headed for destruction

sixth key point

Great success comes through multiple failures

seventh key point

Conclusion

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Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.