summary ofJony IveBook by Leander Kahney

first KEY POINT

Jony Ive's design talent was first fanned to flames by his father, a design teacher

Sir Jonathan Paul “Jony” Ive is a multi-award-winning British industrial and product architecture designer. He has received more of the D&AD awards than any other designer to date. Jony Ive is famous for his designs at Apple Inc., but that's not where his journey started.As with most famous artists, his foray into the field of arts and design started from childhood. As a youth, Jony Ive was always curious about manufactured objects. So, he would spend his free time disassembling radios and cassette recorders just to see how they work internally. That interest soon grew into wanting to know how they were designed and what made one design different from the other.

You could say little Jony was fortunate to have a design teacher for a father. Although Mike Ive didn't force design down his son's throat, he contributed immensely in helping him grow his design skills. When the older Ive discovered his son's interest in design, he took it seriously.

Mike Ive would engage his son in discussions about made objects. They would talk about the designs of different things, what made them remarkable, and how some objects performed better because they were designed differently, and so on. Mike Ive's philosophy of telling the design story of products and his method of drawing and sketching rubbed off on his son, who would later replicate the same thing in his designs at Apple.In the remaining chapters of this summary, we'll go deeper into the life of Jony Ive.
• You'll see how he took advantage of his skills and the different life situations he faced to forge an enviable path.• This summary will teach you the importance of refining your skills and functioning in your best roles.• You'll also learn much about Apple's history and how Jony Ive was instrumental to the company's success.