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Summary of Jab, Jab, Jab, Right Hook 

4.6 . 2760 reviews

Short summary

In a world where social media is an effective marketing tool, one needs to learn how to cut through the noise and be heard. If you want to jump on the “socio-marketing train”, you might as well do it right. “Jab Jab Jab Right Hook” is here to make sure you can effectively build a strong brand and tell your story through social media. Gary Vaynerchuk, American entrepreneur and Internet personality, shares an approach on how to connect with customers and beat the competition through the use of social media. “Whether you’re an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That’s a constant. What’s always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.” ~ Gary Vaynerchuk

Table of content

  • Summary of Jab, Jab, Jab, Right Hook
  • About the author
  • What is Jab, Jab, Jab, Right Hook about?
  • Who should read Jab, Jab, Jab, Right Hook
  • Topics in Jab, Jab, Jab, Right Hook
first key point

As old media fades away, social media is now the highway to marketing success

Listen the first key point
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No matter who you are or the organization you work for, your number one job is to tell your story to targeted consumers. For a long time, we did that through television, radio and print, evolving into the use of guerilla marketing, emails and banner ads as the years went by. However, these older platforms are fading away — their audience is shrinking and every day that goes by costs more to reach fewer people.

While they serve their purpose, older platforms don’t work for marketing anymore as people hardly pay attention to them. Everyone is on social media these days.

Social media platforms offer the best chance to attain marketing success. However, there are pitfalls. Not to worry — this summary is designed to help you steer clear of them.
second key point

While businesses today thrive on social media for exposure, many marketers get it wrong

Social media is everywhere. It has changed the way the whole world lives and communicates — great news for companies and organizations. It is no news that mobile networks and apps present the biggest opportunity for brand growth. However, many marketers and business leaders don’t get it yet. Content is important — shareable, relevant, value-driven content that ensures consumers always pay attention to your story, no matter where they go, and then that they pass on your content, creating the word of mouth critical to actually making the sale.
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third key point

Facebook is a favorite social platform that can have a great influence on your business

fourth key point

Twitter isn’t the easiest social platform to build a solid customer base but you can make it work

fifth key point

If Pinterest is your marketing ground, understand how it works and glam up your content

sixth key point

Instagram is a good place to build awareness around your business

seventh key point

As a marketer, you should put up great effort to gain and maintain customers

eighth key point

Conclusion

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What is Jab, Jab, Jab, Right Hook about?

Who should read Jab, Jab, Jab, Right Hook

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Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.