You’ll learn
- How to reduce stress
- Why longer hours don’t mean more success
- The problem with “productivity”
- To take only necessary risks
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first KEY POINT
Your business may produce goods or provide services, yet it's the business itself that creates these offerings. Hence, your company ought to be your finest creation. Progress, akin to development, is an outcome of continual mindful improvement. So, you must modify, adjust, and enhance your offerings repeatedly.Firms often remain static, deciding on a course and adhering to it. Enterprises become trapped within their own constructs. Yet, when you envision your enterprise as a product, you pose new questions: Are the employees adept at handling challenges? Which flaws can we correct quickly, and which will require more time?A business operates similarly to software. Like every software, there will be viruses and crashes that will attempt to destroy it. You have to put things in place to prevent the crashes by removing viruses that can cause the crash. Always improve by showing a willingness to change what is not working.Basecamp is a highly successful software company, yet to its founders, it is a destination. It’s the story of how Jason Fried and David Heinemeier Hansson got to where they are now, and how they managed to stay there.
Basecamp is a software company that opts out of the relentless drive common in Silicon Valley, with not even one employee stationed in the Valley. Its team of 54 is dispersed across approximately 30 distinct cities worldwide. These staff members typically work 40 hours a week for most of the year, reducing to 32 hours during the summer months. The company grants individuals month-long sabbaticals every three years and generously funds not just their time off but the vacations themselves.The company's atmosphere is deliberately calm, an approach that was chosen and cultivated. Are you ready to learn how to reject the old ideas of immersing yourself in stressful environments and seek calm instead? This summary will help you inspire your employees to have a much better chance of business success.
second KEY POINT
The business world is presently suffering from ambition and hyperinflation. Basecamp isn’t changing the world, but it is thriving and achieving. So, even though the firm isn't revolutionizing global events, that’s perfectly fine.Liberating yourself from the notion of world-changing relieves a significant load from you and those around you. “Oh, I’m employed at PetEmoji — we’re revolutionizing the pet insurance industry.” Sounds familiar, right?

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