summary ofInnovation in Real PlacesBook by Dan Breznitz

first KEY POINT

Technology opens doors, but it’s not the only way forward

The big technology companies, primarily based in Silicon Valley, have long been the industry leaders on the worldwide stage. We look toward them for new ideas, new products, and ways in which we can improve our lives and businesses for the better. It’s easy to understand why when you consider just how quickly technology develops. And with huge investment pouring in, it seems like there’s nothing we can’t do.Of course, to use the most sophisticated technology means being able to afford it in the first place. You could argue that’s partly why large-scale businesses continue to get richer and smaller companies struggle so much. Technology costs money.Dan Breznitz has long been an advocate for different types of innovation. He doesn’t think that we should always look toward international technology models and instead focus upon innovation we can create around us. Just because Apple is known to be the industry leader in computing, does that mean we always need to use Apple products? Just because Ford has long been known to be one of the best in the automotive industry, should we avoid any other company?

Innovation in Real Places argues that we should look toward different types of development and assess what is best for us as a whole. Companies can make their own choices and focus upon their in-house innovation rather than always following a route set by Silicon Valley. The COVID-19 pandemic swept across the world and caused havoc over the last few years, and this has led us to question whether we should focus on development on quite so much of a global stage. In some cases, it just brings about more problems and roadblocks.This summary will help you understand what innovation is and how it can be pulled back from a global reach and centered more locally and nationally. You’ll also realize that focusing solely on technology doesn’t necessarily have to be the way forward. By shifting our mindset away from the global aspect of the issue, perhaps we can empower local communities to create their own far-reaching success stories.