You’ll learn
- What are the real traits of top business leaders
- How to turn hard truths into success
- Keys to building an outstanding team
- Steps from good to great in business
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first KEY POINT
One thing that limits us is the idea that good is acceptable. We have good schools, so creating great schools seems like a needless quest to chase luxury. Unfortunately, the same is true in our daily lives — we give credence to the norm while beholding greatness as a lifestyle exclusive to a few people.
We are so used to mediocrity that businesses have found it difficult to sustain a high-flying state for very long. As a result, many companies have fallen down the pecking order, as they have found it impossible to reach their potential. Although various factors could have brought about this negative trend, the fact remains that we have shrouded our thirst for success with the convenience of attaining the second best. However, a handful of corporations have broken free from this narrative over the years. They are what Jim Collins calls the good-to-great companies. This tidbit summarizes a five-year study on the distinguishing factors of truly great companies by a team of curious individuals spearheaded by Jim Collins. The team analyzed publicly traded companies and considered their stock data from 1985 to 2000. They only chose companies that had undergone a transition point and generated a cumulative return not lower than three times the market through 15 years. Therefore, this eliminates the luck factor, as no company would have ridden on luck to produce high-performing stats for that long.In the end, the team found 11 companies that embodied good-to-great patterns. Their success stories had little or no correlation to the demise or boom of their respective industries. A closer look revealed similar concepts across all the good-to-great companies that contradicted the prevailing business principles that we all have come to herald as the templates for building great companies.In this summary, you will learn how good companies transit to become great companies. Also, you will gain hands-on knowledge on how to get the right people to work with you to ensure your company’s success.
second KEY POINT
The companies under the spotlight in Jim Collins’ study performed remarkably well in the 15 years under review. Some even outperformed well-established companies, like Pepsi and Walt Disney. In fact, many of them rose from the brink of obscurity to the summit of their industry. Yet, surprisingly enough, the individuals who had championed this unprecedented growth — people who steered the ship toward greatness and led with determination in the face of endless challenges — had not featured in tabloids as much as the so-called celebrity CEOs.These leaders acknowledged that they were lucky to have the best teams and the best environment. In other words, they are selfless individuals who believe that the company’s ambition comes before theirs. Therefore, they did not mind taking the back seat when accolades were presented because their service was all about one thing — doing everything they could to help the company win.

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