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Good to Great

summary ofGood to GreatBook by Jim Collins

12 min
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You’ll learn

  • What are the real traits of top business leaders
  • How to turn hard truths into success
  • Keys to building an outstanding team
  • Steps from good to great in business

first KEY POINT

Mediocrity has robbed many of the zeal to lead an extraordinary life

One thing that limits us is the idea that good is acceptable. We have good schools, so creating great schools seems like a needless quest to chase luxury. Unfortunately, the same is true in our daily lives — we give credence to the norm while beholding greatness as a lifestyle exclusive to a few people.

Very few businesses and companies ever climb the echelon of high-performing status.

We are so used to mediocrity that businesses have found it difficult to sustain a high-flying state for very long. As a result, many companies have fallen down the pecking order, as they have found it impossible to reach their potential. Although various factors could have brought about this negative trend, the fact remains that we have shrouded our thirst for success with the convenience of attaining the second best. However, a handful of corporations have broken free from this narrative over the years. They are what Jim Collins calls the good-to-great companies. This tidbit summarizes a five-year study on the distinguishing factors of truly great companies by a team of curious individuals spearheaded by Jim Collins. The team analyzed publicly traded companies and considered their stock data from 1985 to 2000. They only chose companies that had undergone a transition point and generated a cumulative return not lower than three times the market through 15 years. Therefore, this eliminates the luck factor, as no company would have ridden on luck to produce high-performing stats for that long.In the end, the team found 11 companies that embodied good-to-great patterns. Their success stories had little or no correlation to the demise or boom of their respective industries. A closer look revealed similar concepts across all the good-to-great companies that contradicted the prevailing business principles that we all have come to herald as the templates for building great companies.In this summary, you will learn how good companies transit to become great companies. Also, you will gain hands-on knowledge on how to get the right people to work with you to ensure your company’s success.

second KEY POINT

The leadership trait of executives in good-to-great companies is finding self-motivated people to join their team

The companies under the spotlight in Jim Collins’ study performed remarkably well in the 15 years under review. Some even outperformed well-established companies, like Pepsi and Walt Disney. In fact, many of them rose from the brink of obscurity to the summit of their industry. Yet, surprisingly enough, the individuals who had championed this unprecedented growth — people who steered the ship toward greatness and led with determination in the face of endless challenges — had not featured in tabloids as much as the so-called celebrity CEOs.These leaders acknowledged that they were lucky to have the best teams and the best environment. In other words, they are selfless individuals who believe that the company’s ambition comes before theirs. Therefore, they did not mind taking the back seat when accolades were presented because their service was all about one thing — doing everything they could to help the company win.

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first KEY POINT

Building a great company leads to an extraordinary life because you get to spend your time with people you love

second KEY POINT

The good-to-great companies are those that dared to confront a brutal fact

third KEY POINT

Self-discipline and not tyrannical order drive business growth

fourth KEY POINT

You must endure the buildup before you experience the breakthrough

fifth KEY POINT

Conclusion

About the author

Jim Collins is a renowned researcher, author, and lecturer on company sustainability and growth. His work is recognized globally, influencing CEOs and entrepreneurs to rethink their strategies for long-term success.

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Frequently asked questions

What is Good to Great: Why Some Companies Make the Leap...and Others Don’t about?

Good to Great, authored by Jim Collins, examines why certain companies transition from being good to truly great performers. It delves into research-based insights that identify key factors like leadership, disciplined people, and a strong culture that enable companies to achieve sustained excellence.

What are the key takeaways from Good to Great: Why Some Companies Make the Leap...and Others Don’t?

The key takeaways include the importance of Level 5 Leadership, the Hedgehog Concept, and a focus on disciplined action. These principles underscore how organizations can forge a path to superior performance while nurturing a culture of discipline and innovation.

Is Good to Great: Why Some Companies Make the Leap...and Others Don’t worth reading?

Yes, Good to Great is widely regarded as a must-read for business professionals and leaders. It offers timeless insights and presents compelling research that can inspire actionable strategies for achieving organizational success.

How many pages is Good to Great: Why Some Companies Make the Leap...and Others Don’t and when was it published?

Good to Great spans approximately 320 pages and was published in 2001. This extensive examination of corporate excellence has influenced many leaders since its release.

What makes Good to Great: Why Some Companies Make the Leap...and Others Don’t essential for business leaders?

Good to Great is essential for business leaders because it provides a framework based on empirical research that reveals what truly differentiates successful companies. Its findings highlight critical strategies and leadership qualities that are pivotal in driving long-term success.