You’ll learn
- When your strategy is bound to fail
- How to seize your market niche
- To distinguish between goals and strategy
- When to shift tactics to stay competitive
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first KEY POINT
The major goal for most businesses is profit–making and generation of revenue. Sadly, a lot of businesses run down because of their ignorance of the difference between a good strategy and a bad strategy. The former comes with experience, plan, focus, and the willingness to adapt to change seamlessly. Knowing when to strike and knowing when to create leverage for yourself are key points to note in good strategies. Bad strategies, however, are detrimental and damaging.Creating a successful business brand is not an easy task, but once you understand the techniques behind establishing a positive strategy, you should be able to create something unique for the competitive market. The major reason a lot of startups fail is because they’ve been unable to successfully establish the right business plan. This is so because they are devoid of good strategies.
With a blend of personal, first–hand experience, and a narrative flow that gives way for easy reading, Richard Rumelt has created a masterpiece that is recommended for everybody. If you want to learn about the best strategies on how to be very successful, then this is the right material for you. In this bite-sized summary, you’ll learn the importance of establishing a good business network and having a business plan that will make your work easier.
second KEY POINT
Good plans are hard to come by, particularly in the business world. Apple was on the verge of bankruptcy in 1995, within a matter of months, but the company was able to turn its fortune around. The appointment of Steve Jobs as the new CEO marked the start of a new era for Apple. Steve Jobs had a simple, but powerful, approach. Apple created far too many goods and did nothing to educate customers about the differences between them. He consolidated Apple's many businesses into a manageable size and reduced wasteful and needless spending.

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