You’ll learn
- How to prioritize business issues
- What influences company growth
- Why small actions boost success
- How to break down complex problems
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first KEY POINT
If you're like most business entrepreneurs, your average day is likely spent tackling problems and dealing with customer service issues. Sometimes, no matter how hard you try, your company cannot get out of crisis mode. What you require is a tool that will put an end to your firefighting efforts and set you on the path of long-term sustainability. That tool is what you will find in this summary.Once you understand how to determine which business issue to address first, you will understand what influences your company’s growth. You'll also be able to combat the many issues that arise in workplaces and enjoy success as your company grows.
This summary gives you an insight into the business models that some of the most successful companies use. The most inspiring aspect of what you’ll find in this tidbit is that little actions and steps can push your business to greater heights.There are five aspects of any business that most people fail to pay attention to: Sales, Profit, Order, Impact, and Legacy. These aspects of business are also known as the Business Hierarchy of Needs (BHN). The BHN is the foundation upon which a successful firm may be constructed. This topic is often discussed in business publications such as Small Business Trends, Forbes, and Investor's Business Daily.
second KEY POINT
Mike Michalowicz needed more money to bring his firm out of debt; his sales soared but not his profits. He was constantly worried because he was $365,000 deep in personal debt and had a broken printer. Frustrated, Michalowicz tried to fix it by yanking and slamming his printer trays harder, hoping it would work, but it didn’t. After his sixth attempt, he realized that his tactic of slamming the printer doors didn't work.Michalowicz leaned against the printer and discovered a paper trapped in the feed. He fixed the problem, and the machine soon began functioning again. The issue with the printer forced Michalowicz to rethink his business strategy. Increasing sales would help him get out of debt, he reasoned. Sales growth wasn't the issue since it didn't reduce debt. His main problem was that he didn't make enough profits. Since he decided to aim for profitability rather than sales, Michalowicz had to start lowering debt.

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