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Exactly What to Say

summary ofExactly What to SayBook by Phil M Jones

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You’ll learn

  • What to say to clients and how to say it
  • How to establish positive first impressions
  • The do's and don'ts of business communication
  • Phrases to connect with your audience

first KEY POINT

When your mind goes blank

Have you ever been in a situation where you don’t know what to say? Maybe you blushed and smiled your way out after facing rejection. Or someone doesn’t take your pitch seriously, and you begin latching onto some cliches to save yourself.It likely felt awkward, and you probably don’t want to be in such a position again.

In a critical situation, you don’t rise to your expectations but fall to the level of your skills. So, put effort into preparation.

If you’re a salesperson or your professional life involves communication, you might use some negotiation training. Luckily, that’s what this summary holds for you!Further, you’ll find prompts to enhance your sales and communication skills, helping you reach your goals and expand your client web. Imagine confidently closing deals, getting promoted, or finding a win-win settlement with a coworker!

So, are you ready to learn and succeed in negotiation? Then stay tuned!

second KEY POINT

Smooth moves to steering talks

Even though you should strive to keep a conversation as natural as possible, these phrasing ideas will help you maintain control in negotiation.I don’t know if it’s for you, but…When promoting something, there is a thin line between being enthusiastic and appearing pushy. That’s where the wording is essential.If you open up with, “I don’t know if it’s for you, but… this idea excites me,” the audience will feel that there’s no pressure. You’re not telling them what to want or to think but simply sharing your impressions. Using this approach, you will ignite people’s interest instead of swaying them.Open-mindedBeing open-minded is associated with creativity, progress, and, ultimately, success. That's why if you ask people if they perceive themselves as open-minded, nine out of ten will probably say "yes."So, for instance, instead of asking, “Would you like to try our CRM system?” you can reword your introduction to “How open-minded are you about trying our CRM system?” That way, your listeners will perceive your product as innovative and valuable.What do you know about…When trying to get an idea across, you might face a wall of preconceived notions. People assume they know what you’re talking about and might show you they don’t need your help. Yet, there is a clever way to regain control over such a situation!Asking them about their expertise in your area will emphasize that you know best. You can ask, “What do you know about how we do things in our company?” Then, picking up from there, you can confidently explain how your product or service differs.

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first KEY POINT

Making every conversation count

second KEY POINT

Flip the flow of communication

third KEY POINT

Chat-tastrophe avoided!

fourth KEY POINT

Gently guiding to a deal

fifth KEY POINT

Conclusion

About the author

Phil M Jones is an award-winning sales coach who has worked with millions of organizations across five continents. In 2013, he received the British Excellence in Sales and Marketing Award for Sales Trainer of the Year.

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Frequently asked questions

What is Exactly What to Say: The Magic Words For Influence and Impact about?

Exactly What to Say: The Magic Words For Influence and Impact, authored by Phil M. Jones, explores powerful phrases and strategies that individuals can use to enhance their communication skills and influence others effectively. The book focuses on the importance of choice of words in persuading and impacting conversations.

What are the key takeaways from Exactly What to Say: The Magic Words For Influence and Impact?

Key takeaways from Exactly What to Say include the significance of utilizing specific phrases that resonate with the listener, understanding the psychology of influence, and practical tips for enhancing everyday conversations. It teaches how small changes in word choice can lead to significant shifts in outcomes.

Is Exactly What to Say: The Magic Words For Influence and Impact worth reading?

Yes, Exactly What to Say is worth reading for anyone looking to improve their interpersonal and persuasive skills. Phil Jones offers valuable insights and actionable phrases that can enhance both personal and professional communication.

How many pages is Exactly What to Say: The Magic Words For Influence and Impact and when was it published?

Exactly What to Say has 172 pages and was published on April 22, 2018. This concise length makes it an accessible read for those looking to quickly grasp the essential techniques.

How can I apply lessons from Exactly What to Say: The Magic Words For Influence and Impact in my daily life?

You can apply lessons from Exactly What to Say by consciously incorporating the suggested phrases into your conversations, whether in professional settings or casual interactions. Practicing these magic words will help you enhance your ability to influence and create positive connections.