russia has launched a full-scale war in Ukraine. Donate to support Ukraine and protect the world’s peace.

library / 
book

Summary of DotCom Secrets 

4.6 . 2547 reviews

Short summary

Most online business owners are not marketers, so it's understandable that 99% of them struggle to market online. It's not really their fault. Internet marketing is made complex by the many gurus appearing every day with their new tactics. Business owners get caught up in such a flood of tactics that they don't know which will work. And frankly, many “new marketing tactics” fail within a short period of time. Or they don't work at all for the average business owner. What your business needs isn't the next shiny object; you need proven marketing principles that you can apply to your unique situation and get insane results. That is what this summary will teach you! Russell Brunson is a digital marketing genius and co-founder of ClickFunnels, a software company that simplifies online marketing for entrepreneurs. “Dotcom Secrets” was published in 2015 and has since become an international bestseller, guiding entrepreneurs and marketers all over the world. Other books by the author include “Expert Secrets” and “Traffic Secrets.” “A simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” ~ Anthony Robbins

Table of content

  • Summary of DotCom Secrets
  • About the author
  • What is DotCom Secrets about?
  • Who should read DotCom Secrets
  • Topics in DotCom Secrets
first key point

The first step in business success is determining exactly who you want to serve

Listen the first key point
00:00
00:00
You have to know your target market inside out. Far too many businesses miss this important point. You ask the average business person who their market is, and they will say something like, “I sell men’s clothing, so my target market is clearly any adult male who can afford them.”

That's too broad, and it's the reason many businesses won't succeed — especially in the online space.

And, if a business succeeds with this kind of broad targeting, two things are bound to happen:
• The owner will never make maximum money from the business because they aren't serving their ideal customers.
• They will get frustrated trying to serve everyone. Business itself is hard enough, don't make it harder by refusing to streamline your market.
Not everyone is in your target market! Hang this up in your office, so you never forget it.
If you're running an online business, you can't afford to joke with detailed targeting; otherwise, you will struggle to create the right marketing message to attract and nurture your audience. We will go deeper into running ads and marketing communication, but before that, let's make sure you get your audience right. Here are things you must do:

Create an ideal customer avatar: List the ideal characteristics of the customer you would like to work with. Who are they? What do they like? What are their pains and passions? How much should they be earning annually? Are they in a particular location, or maybe location doesn't matter to you? Use pen and paper or your digital notepad to write all their characteristics. This exercise may seem silly initially, but you'd be amazed how much it would transform your business.

Hook your ideal customers with great offers. Now it gets super easy because once you know who your customers are and where you can find them, you will know how to hook them. For example, let's say your business exists to serve middle-aged wrestlers struggling with skincare; you know that offering them a free skincare guide will be good bait because they would love to try something new.

Now you've learned how to research and locate your ideal customers. The subsequent chapters will show you:
• How to identify your value ladder and move customers through it.
• How to create a sales funnel that converts like crazy.
• What it takes to create stellar marketing campaigns, and much more.
second key point

Move your ideal customers slowly up your value ladder

Every business should have a dream destination it wants to take its ideal customers to. Contrary to mainstream thinking, business isn't first and foremost about creating products or services; it's about solving problems. A dentist is in the business of solving dental problems, not just fixing broken teeth; a makeup artist is in the facial beauty business, not just making people up; a barber is in the grooming business; they are not just cutting hair, and so on.
book
Continue reading with Headway app
Continue reading
Full summary is waiting for you in the app
third key point

Create marketing campaigns that meet your target market right where they are

fourth key point

Successful online businesses don't just understand the traffic game; they master it

fifth key point

How to get your emails opened? Use the elements of persuasion

sixth key point

When creating sales funnels, keep in mind the needs and wants of your target audience

seventh key point

Conclusion

Buy full book on AmazonContinue the summary

What is DotCom Secrets about?

Who should read DotCom Secrets

book
book

Enjoy summarized nonfiction bestsellers

Grasp the book’s key ideas in less than 15 minutes

Get started

Get new knowledge easily

Let’s check how many titles you can finish in a month with Headway! Tell us how much time you’d like to spend on reading:

2 min/day
5 min/day
10 min/day
15 min/day
20 min/day
30 min/day
45 min/day
4 titles/month
10 titles/month
20 titles/month
30 titles/month
40 titles/month
60 titles/month
90 titles/month
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
4 titles/month
10 titles/month
20 titles/month
30 titles/month
40 titles/month
60 titles/month
90 titles/month
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image

Join 30+ million learners around the world

60K5 reviews on App Store and Google Play
icon

Everything you need to be motivate, to learn & to self improves is all here. I actually do appreciate the reminders because otherwise this wouldn’t work for me. Thank you

icon

sandypantalones

icon

Headway is the answer! No longer accumulating books I never read. With Headway, I initially chose the areas important to me such as productivity, time management, etc., and each day I'm provided several book summaries from which I devote 20 minutes or more each day reading. All of this on my phone! My life has improved with Headway. Truly my most useful app.

icon

Carol Slinker

icon

An excellent concept, executed well. Headway can help you retain what you've read while introducing you to the essential core of new information. It's an easier way to stay inspired, and to be reminded of the mental tools you've learned

icon

Fuse Henry

icon

In today’s world, we rarely have time. Between our jobs, our families are social obligations, when do we have time to grow and develop ourselves? Headway is an excellent app that gives you that time it gives you those little snippets of information that you need to direct your focus in on your life. Headway gives you a chance to find out the meat of a book that you might want to purchase and read or listen to in-depth without wasting a lot of time trying to figure out is this book for me? I highly recommend the app.

icon

sleepy sprite

icon

The selections are on point and the summaries are excellent! I listen while I walk my pup 🐶 and have in turn, ordered a few selections! REALLY loving the app, it’s layout, daily selections and features!

icon

JuicyBaby328

icon

I've gotten multiple books out of the library with the intent to read them, but always have a hard time finding the time. This app has helped me finally be able to get to them. Summarized, yes, and thank goodness too! Just short enough I can finish one on my way picking kids up from school/practice, or while I'm cooking dinner. I can't wait to listen to them over the summer when we visit the beach!

icon

Jillian Emmert

icon

It amazed me! There is the possibility to highlight the most important points of each book and instantly translate unfamiliar vocabulary. With the ability to review the searched words. It's a great way to learn more about English as well. The price is great.

icon

Fiamma

icon

I’m enjoying what I’m learning on headway.each summary comes with quotes at the end which you can save to help you remember key points. You can listen or read, I’ve found that reading puts me to sleep before I can finish but the listening feature keeps me engaged and I can finish in a brief amount of time if not one session.

icon

Epic waters

icon

The app it’s so easy to use. I use it while driving or cooking and is great. I love the fact that the chapters are short, so you can finish them quickly. Very knowledgeable.

icon

kathytaveras

icon

The best app for self development.It helps to keep pace with your reading and also suggests the kind of reading material you might like.It is fun as you can switch from reading to listening and vice-versa as per your convenience .Just get started and partake of the treasure of knowledge at your fingertips .I feel lucky to have spotted the app.It has helped me become self-disciplined and much better informed.The audio track is excellent.

icon

anita yadav

icon

Exactly what I need! I always have booklist to read, but can't committed enough to finish/start bc of too much pages. Headway is really helpful and concise with their summary. What I love the most is that the essence of the book is well crafted, so I don't only read the key points, but also there's the story and how personality of the author still well shown through the summary. Well done!

icon

Feninda Amalia

icon

This is outstanding best app ever and honestly whoever came up with is my app is an absolute genius kudos my gratitude definitely goes out and I’m only on my first week free trial and I’m certainly going to purchase this app annually. Now that I have it, I can’t even imagine living without it.

icon

Darlin NIKKIDOLL0923

Have questions?

Asking the right questions brings you closer to achieving your goals

Can I test out Headway before purchasing it for my team?Payment

Sure, we will gladly give you access to our app for a certain period if you are interested in purchasing a corporate subscription for your team. Please fill out the form on the website or email partners@makeheadway.com. We will get back to you soon.

What should I do if some of my employees already have your Premium subscription?Payment

Sure, we will gladly give you access to our app for a certain period if you are interested in purchasing a corporate subscription for your team. Please fill out the form on the website or email partners@makeheadway.com. We will get back to you soon.

Can I increase or decrease the number of subscriptions on my corporate subscription once it’s started?Payment

Sure, we will gladly give you access to our app for a certain period if you are interested in purchasing a corporate subscription for your team. Please fill out the form on the website or email partners@makeheadway.com. We will get back to you soon.

What are the benefits of books summary?

Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.

Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.