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Summary of Creativity, Inc. 

4.7 . 5960 reviews

What’s inside

Uncover profound insights into nurturing creativity. Lead innovative teams to reach unimaginable heights and deliver impactful innovation.

You’ll learn

  • Why creativity isn't just an art, but a lifestyle
  • The secret Pixar uses to reach global audiences
  • Why creativity needs a free, supportive environment
  • The precise recipe for fostering creative conditions

Table of content

  • Summary of Creativity, Inc.
  • About the author
  • What is Creativity, Inc. about?
  • Who should read Creativity, Inc.
  • Topics in Creativity, Inc.
first key point

Humanity is designed to create and innovate, and this is integral to our growth

Listen the first key point
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Creativity is an important part of our advancement. Aside from this, it is also a quality of human innovation, the literal driving force behind it. Without creativity, we’d get stuck with recurring problems that lack practical solutions. But, thanks to evolution, there is a way to prevent these events from occurring. The human mind has adapted to be creative, and over time, this skill has gotten sharper.
The human mind has been equipped with the ability to devise workable solutions literally out of thin air through innovative thinking.
By definition, creativity is the skill of an individual to create, perform, or think of something in a never-before-seen method. This means, for every creative action, something is made or done in a new way. The ability to always find new and fresh ways to generate ideas and solutions is a much-needed skill today. Creativity is the fuel for dreams to get actualized. Without it, many of our life goals will go unfulfilled.
Creativity combines neatly with innovative thinking and helps us achieve dreams and goals we have set for ourselves.
Many success stories are told without giving proper acknowledgment to the creative portion of it all, so people often don't see what goes on behind the scenes. Know it today, every success story starts in the mind, the seat of creativity. This process often involves a lot of visualization and experimentation. Creativity can be considered outlandish or unorthodox, but that’s the essence; if more people strayed from the conventional and let their minds wander, they’d create bolder and better outcomes.

Invention is typically born out of necessity, but it can lack innovation. If every idea tagged as “new” are actually old recycled ones, there would be no forward movement or progress. Creativity aids improvement because it offers us more unique and successful ideas to tackle current and future hurdles. A creative mind sees solutions where others see problems; when such a mind gets faced with a challenge, it creates clever and effective workarounds.

Did you know? Pixar changes movies to be relatable in different countries. For example, the title of Ellie’s adventure book in the movie “UP” appears in the various languages of the intended country it is being aired in; French, Japanese, Thai, etc.
second key point

The creative process and how to truly unlock the potential for creativity in everyone

When Ed Catmull speaks of creativity, he regards it as unlike the traditional definition; he says creativity can see unexpected connections between unrelated concepts and ideas. At Pixar, creativity is their watchword, and this is thanks to the mind of Catmull; he marshaled the employees into a mindset that not only favored hard workers but it also rewarded and encouraged creativity.
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third key point

Creativity is a learned skill; you can acquire it through practice

fourth key point

There is a need for adequate management to help lead a creative team

fifth key point

The creative process requires a good and well-chosen innovative team

sixth key point

Creativity must be a commitment and a lifestyle to avoid complacency

seventh key point

Conclusion

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What is Creativity, Inc. about?

Who should read Creativity, Inc.

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Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.