summary ofCreative ConfidenceBook by Tom Kelley, David Kelley

first KEY POINT

Destroy the myth of creativity as an innate trait

Have you ever denied yourself the chance to try something new and unusual because you consider yourself uncreative? Perhaps you didn't take drawing or clay modeling classes because you thought yourself untalented. There's a common belief that you're either born inventive or not. However, this is not true. You can develop creativity and strengthen it like a muscle. See it as a powerful energy, thanks to which you can change the world around you. It goes far beyond the traditional ideas about artistic paintings and musical works. Creativity lives wherever there's a need for new approaches and opportunities for unusual solutions. That is why it is a crucial component of the business world. Today's companies see creativity as innovation and the basis for their success.Inventiveness requires confidence in one's abilities. But how do you find the strength and courage to express yourself when it seems that only certain people can do it?

Thanks to this summary, you will understand that you were born an innovative type. You will realize that creativity has always been within you, but you did not know how or were afraid to use it. You will discover your natural strength and develop confidence in your abilities.Here you will find answers to all these questions:• How can you ignite your creative spark?
• Why are mistakes a stepping stone to success?
• How can you stop comparing yourself to others?
• Why are support groups an essential step for successful projects?
• How can you develop empathy for your consumer?This knowledge will help you whether you have a business, work for a big company, or want to know more about yourself. Embrace your limitless creative power!