Building a StoryBrand Summary

Summary of Building a StoryBrand Book by Donald Miller

Name: Building a StoryBrand
Rating: 4.7 (7682 reviews)
Author: Donald Miller

4.7 . 7682 reviews

Short summary

Every business needs to speak in a way that customers will listen and turn in their direction. People listen only if what you’re saying meets their needs and catches their attention. How do you tell a brand story that draws customer’s attention to your brand? This summary provides a guide. Donald Miller is an American author, business owner, and public speaker. “Building a StoryBrand” is Amazon’s number 1 book in Product Management. Donald Miller teaches business owners how to talk about their businesses, their uniqueness, and the values their products bring to customers who purchase them. He also teaches the real reason people purchase goods, how to create the most effective message on social media, and how to compel customers to understand the benefits of the products they are buying. “What we think we are saying to our customers and what our customers actually hear are two different things. And customers make buying decisions not based on what we say but on what they hear.” ~ Donald Miller

17 min

11 key points

13 insights

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Table of content

Summary of Building a StoryBrand
About the author
What is Building a StoryBrand about?
Who should read Building a StoryBrand
Topics in Building a StoryBrand

first key point

The best way to communicate a message to humans is by telling a good story

Listen the first key point

00:00

Stories have always had the ability to mold people, whether in ancient times or in contemporary films. Everyone enjoys a good story, regardless of the means used to tell it. A common pattern in good stories is that a character faces a challenge and encounters a guide who helps them devise a strategy, motivates them to take action, avoids failure, and leads to success.

So, how do you use the power of storytelling to sell a product? Make a story brand of your own! Add in the opportunity to build a long–term relationship with your consumers and the ability to pose your product in an irresistible way. As a result, your customers' interest will be retained, and your company will flourish without fail.

When you have a compelling narrative that illustrates your brand, you can gain a competitive advantage.

Donald Miller explains why the business is not the central character, how to cope with a challenge as an adversary, and why losing money is worse than winning it in “Building a StoryBrand.” The chapters that follow will walk you through the steps you need to take to create a storybrand that will draw customers to your company.

second key point

Clear messages that speak to customer’s needs are essential for effective marketing

There is no space for uncertainty. Aesthetics are less important than effective language usage. You may have the most beautiful website on the block, but you're using language ineffectively. It's a waste of such elegance.Your messageshould pass the following information:

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third key point

A well–told story is organized information which follows a 7–part framework

fourth key point

The character in your business story are the customers and you should focus on one desire

fifth key point

By turning the internal problems of your customer into a villain, you can keep them interested in your offer

sixth key point

A careful combination of empathy and authority will guide your customers in the right direction

seventh key point

Laying out a plan is the key to ensuring your customers commit to a purchase

eighth key point

Direct or transitional calls to action will guide the customers toward making a purchase

ninth key point

Exposure to the implications of failure can provide motivation for customers to buy

tenth key point

Share a vision that shows your customers how your product will transform their lives

eleventh key point

Conclusion

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What is Building a StoryBrand about?

In this insightful guide, the author shares a proven framework for crafting a compelling brand message that resonates with customers. Drawing from the power of storytelling, he provides practical steps to clarify your message and effectively communicate your brand's value. With real-life examples and actionable strategies, this book equips businesses to captivate their audience, build strong customer relationships, and ultimately drive success in today's competitive market.

Who should read Building a StoryBrand

Entrepreneurs and business owners seeking to effectively communicate their brand.
Marketing professionals looking to enhance their messaging strategies.
Individuals interested in understanding the power of storytelling in marketing.

Topics in Building a StoryBrand

Business Management Marketing Strategy Advertising Entrepreneurship Personal Development Leadership Communication Sales Branding Productivity Management Networking Career Development Self-Love Confidence

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