Self-growth
Business & Career
Success
Communication
Healing
Relationships
Psychology
HappinessYou’ll learn
- Why stories sell products best
- The seven steps to a gripping brand tale
- How empathy boosts your brand's appeal
- How to use fear of missing out to drive sales
Table of contents
first KEY POINT
The best way to communicate a message to humans is by telling a good story
Stories have always had the ability to mold people, whether in ancient times or in contemporary films. Everyone enjoys a good story, regardless of the means used to tell it. A common pattern in good stories is that a character faces a challenge and encounters a guide who helps them devise a strategy, motivates them to take action, avoids failure, and leads to success.So, how do you use the power of storytelling to sell a product? Make a story brand of your own! Add in the opportunity to build a long–term relationship with your consumers and the ability to pose your product in an irresistible way. As a result, your customers' interest will be retained, and your company will flourish without fail.
When you have a compelling narrative that illustrates your brand, you can gain a competitive advantage.
Donald Miller explains why the business is not the central character, how to cope with a challenge as an adversary, and why losing money is worse than winning it in “Building a StoryBrand.” The chapters that follow will walk you through the steps you need to take to create a storybrand that will draw customers to your company.
second KEY POINT
Clear messages that speak to customer’s needs are essential for effective marketing
There is no space for uncertainty. Aesthetics are less important than effective language usage. You may have the most beautiful website on the block, but you're using language ineffectively. It's a waste of such elegance. Your message should pass the following information:
• Who you are
• What you do
• Why you are the best fit for the jobCustomers should be able to comprehend your message and relate to your tale without difficulty. If they encounter difficulties repeatedly, they would not hesitate to move their company elsewhere. Your message must clarify your goals and every mission.
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first KEY POINT
A well–told story is organized information which follows a 7–part framework
second KEY POINT
The character in your business story are the customers and you should focus on one desire
third KEY POINT
By turning the internal problems of your customer into a villain, you can keep them interested in your offer
fourth KEY POINT
A careful combination of empathy and authority will guide your customers in the right direction
fifth KEY POINT
Laying out a plan is the key to ensuring your customers commit to a purchase
sixth KEY POINT
Direct or transitional calls to action will guide the customers toward making a purchase
seventh KEY POINT
Exposure to the implications of failure can provide motivation for customers to buy
eighth KEY POINT
Share a vision that shows your customers how your product will transform their lives
ninth KEY POINT
Conclusion
Related summaries
Frequently asked questions
What is Building a StoryBrand: Clarify Your Message So Customers Will Listen about?
Building a StoryBrand by Donald Miller focuses on helping businesses clarify their messaging to effectively connect with customers. The book introduces a framework that positions the customer as the hero in their own story, making it easier for brands to communicate their value.
What are the key takeaways from Building a StoryBrand: Clarify Your Message So Customers Will Listen?
Key takeaways include the importance of clear communication, the 7-part StoryBrand framework, and strategies for creating compelling brand narratives. These insights can transform how businesses convey their message, ensuring they resonate with target audiences.
Is Building a StoryBrand: Clarify Your Message So Customers Will Listen worth reading?
Yes, Building a StoryBrand is worth reading for anyone looking to enhance their marketing strategies and brand messaging. It offers practical guidance that can lead to improved customer engagement and increased sales.
How many pages is Building a StoryBrand: Clarify Your Message So Customers Will Listen and when was it published?
Building a StoryBrand is 240 pages long and was published on October 10, 2017. This concise read is packed with actionable insights that make it accessible for busy professionals.
Who is the author of Building a StoryBrand: Clarify Your Message So Customers Will Listen?
The author of Building a StoryBrand is Donald Miller, a well-known author, speaker, and CEO of StoryBrand. His expertise in storytelling and marketing has helped numerous businesses improve their communication.