Self-growth
Business & Career
Success
Communication
Healing
Relationships
Psychology
HappinessYou’ll learn
- Why stories sell products best
- The seven steps to a gripping brand tale
- How empathy boosts your brand's appeal
- How to use fear of missing out to drive sales
Table of contents
first KEY POINT
The best way to communicate a message to humans is by telling a good story
Stories have always had the ability to mold people, whether in ancient times or in contemporary films. Everyone enjoys a good story, regardless of the means used to tell it. A common pattern in good stories is that a character faces a challenge and encounters a guide who helps them devise a strategy, motivates them to take action, avoids failure, and leads to success.So, how do you use the power of storytelling to sell a product? Make a story brand of your own! Add in the opportunity to build a long–term relationship with your consumers and the ability to pose your product in an irresistible way. As a result, your customers' interest will be retained, and your company will flourish without fail.
When you have a compelling narrative that illustrates your brand, you can gain a competitive advantage.
Donald Miller explains why the business is not the central character, how to cope with a challenge as an adversary, and why losing money is worse than winning it in “Building a StoryBrand.” The chapters that follow will walk you through the steps you need to take to create a storybrand that will draw customers to your company.
second KEY POINT
Clear messages that speak to customer’s needs are essential for effective marketing
There is no space for uncertainty. Aesthetics are less important than effective language usage. You may have the most beautiful website on the block, but you're using language ineffectively. It's a waste of such elegance. Your message should pass the following information:
• Who you are
• What you do
• Why you are the best fit for the jobCustomers should be able to comprehend your message and relate to your tale without difficulty. If they encounter difficulties repeatedly, they would not hesitate to move their company elsewhere. Your message must clarify your goals and every mission.
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first KEY POINT
A well–told story is organized information which follows a 7–part framework
second KEY POINT
The character in your business story are the customers and you should focus on one desire
third KEY POINT
By turning the internal problems of your customer into a villain, you can keep them interested in your offer
fourth KEY POINT
A careful combination of empathy and authority will guide your customers in the right direction
fifth KEY POINT
Laying out a plan is the key to ensuring your customers commit to a purchase
sixth KEY POINT
Direct or transitional calls to action will guide the customers toward making a purchase
seventh KEY POINT
Exposure to the implications of failure can provide motivation for customers to buy
eighth KEY POINT
Share a vision that shows your customers how your product will transform their lives
ninth KEY POINT
Conclusion
Related summaries
Frequently asked questions
What is 'Building a StoryBrand: Clarify Your Message So Customers Will Listen' about?
'Building a StoryBrand' by Donald Miller focuses on helping businesses clarify their marketing messages using the framework of storytelling. The book emphasizes the importance of placing the customer as the hero in their own story, thereby creating a compelling narrative that resonates with audiences.
What are the key takeaways from 'Building a StoryBrand: Clarify Your Message So Customers Will Listen'?
Key takeaways from 'Building a StoryBrand' include the seven elements of storytelling, the importance of clear messaging, and practical strategies for connecting with your audience. Miller outlines how to position your brand as a guide that helps customers solve their problems, ultimately enhancing engagement and sales.
Is 'Building a StoryBrand: Clarify Your Message So Customers Will Listen' worth reading?
Yes, 'Building a StoryBrand' is highly regarded for its practical insights into marketing and effective communication strategies. Many readers find it valuable for its easy-to-follow framework that can revolutionize how businesses approach branding and customer relationships.
How many pages is 'Building a StoryBrand: Clarify Your Message So Customers Will Listen' and when was it published?
'Building a StoryBrand' has approximately 240 pages and was published in October 2017. The book is designed to be succinct yet informative, making it accessible for busy professionals looking to enhance their marketing skills.
Who is the author of 'Building a StoryBrand: Clarify Your Message So Customers Will Listen'?
The author of 'Building a StoryBrand' is Donald Miller, a well-known entrepreneur and author who specializes in storytelling and marketing strategies. His expertise in crafting compelling narratives has made this book a go-to resource for business owners and marketers alike.