You’ll learn
- Why being an underdog is your secret weapon
- How to harness passion during hardships
- Ways to juggle work life and personal life
- Crucial tips for budget-smart marketing
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first KEY POINT
The common opinion about unruly people and breaking the rules is that they are bound for failure, but sometimes, they go on to be huge successes. However, this preconceived notion is false. If anything, all it does is hold people back by making them feel as though they have nothing to give because they are in those brackets.
Sam Calagione tells the story of getting kicked out of his high school two months before graduation. He starts this summary on this note, making sure to highlight the disappointment his father felt at that moment and the disappointment he felt in himself. While this was one of his lowest points, it was also a significant turning point in his life that set him on the path to starting his business.According to Sam Calagione, he was a very rebellious kid and was always constituting a nuisance, wreaking havoc and challenging authority. He did not stop there. In subsequent years, he had moved ahead to drink and drive a Winnebago on prom night in a quite reckless manner, sneaking beer into school premises, leaving him and his friends in various states of drunkenness, and much more. As would be expected, school authorities and pretty much everyone else could not picture him becoming successful at doing anything but constituting a nuisance, wreaking havoc, and challenging management.
He exhibited creativity even though he was a miscreant, and it is this same creativity that his business — Dogfish Head Craft Brewery — thrives. If you decide deep in your heart that you are going to be someone, then you will.
second KEY POINT
The world of business plays host to many characters, and the underdog gets the least attention. The underdog is anyone with low odds for success; the individual with higher odds to win is called the favorite or top dog. In the case where an underdog wins, the outcome is an upset.Regardless of the odds we face in life, we can succeed if we are determined.The underdog usually has the odds stacked against them and isn’t expected to produce meaningful results. In business, the top dog continues to exceed or meet expectations because they’ve managed to amass the correct number of resources and human resources to accomplish their tasks masterfully.The underdog lacks a competitive edge and will continue to fall short in the market because it simply cannot replicate the might with which the top dog does business. This disadvantage is what Sam Calagione had to work through when he decided to enter the brewing business. He didn’t see this as a deterrent but as inspiration to innovate his way to the top.We can draw inspiration from our hurdles and devise better strategies; seeing them as a chance to growAs an underdog, Sam Calagione had untested tactics. This doubt fueled his desire to win, and he managed to find a winning formula to apply to the brewery business that today sets him apart in the industry. It is important to see hurdles and difficulties as a chance to come up with new and exciting solutions that will turn into lucrative opportunities.Did you know? Zythology is the study of beer. From the Greek words zythos (beer) and logos (research), Zythology is more than just chugging pints of lager; and it is the analyzing of ingredients and the effect they have on the brewing process, the knowledge of beer styles and history, and the application of beer pairings. A zythologist is a true beer connoisseur.

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