You’ll learn
- The notion of blitzscaling
- Elements that lead to company growth
- How to restyle management
- Ways to strategize blitzscaling
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first KEY POINT
For most people, the expression “a company from Silicon Valley” is a ok synonym for a successful and large-scale enterprise. Indeed, this region is the leading platform for the eminent technological giants — Apple, Facebook, LinkedIn, and PayPal. The list can go on forever, and the question that might perplex everyone is what secret sauce founders included in their recipes to make their companies so prosperous?Silicon Valley is a Mecca for entrepreneurs — it allures young talents to produce breakthrough ideas in a community of like-minded people. It is a network of investors, innovators, and, most importantly — competitors. Fierce competition for dominance in the market is the catalyst that triggers start-ups to step out of the box. And that’s when the notion of blitzscaling may come in handy. The word’s morphology gives a hint – “blitz” stands for the fast and dynamic intervention.
Now that you know about the secret ingredient, it is crucial to acknowledge its side effects. Blitzscaling is a powerful technique that can transform a great idea into a 100 million-dollar deal but entails many risks. The concept behind it is to reject the traditional, calculated ways of handling business and start skating on thin ice to yield the quickest result. It can mean paying less attention to the quality of the product, neglecting customer service, or making non-intuitive investments. It is a hit-or-miss approach — if failed, the whole company is in jeopardy.Blitzscaling is not a standard rule relevant to any enterprise — it is a set of principles that one can apply based on personal experience. Whether you are a potential entrepreneur, a capitalist, or a CEO, this summary will reveal some insights into the strategy of blitzscaling.
second KEY POINT
Today people are the witnesses of software technologies conquering the realm of the high-tech world — they are emerging with lightning speed. This phenomenon prompts start-ups to keep abreast of the market situation and be ready to rearrange their direction and implement new strategies. Generally, there are four development approaches the companies could adopt depending on their growth stage:• Classic start-up growth — this approach is most suitable for when the enterprise is in the infant stage of development, and the main focus is on creating a valuable product that would be just right for the market. There is still some lack of confidence in whether the company will survive the stormy seas of competition.
• Classic scale-up growth — perfect strategy for when the product’s value is well-established, and the buoyant demand pushes a company to grow. The ambition here is to increase the indicators of revenue efficiently.
• Fastscaling — this method includes giving up on the efficiency and implementation of speed in the business plan. The only difference with blitzscaling is the confidence that this process will be fruitful.
• Blitzscaling — the plan mirrors fastscaling, but more aggressively — there is no guarantee that the company will endure such an earthquake inside the organization.When the enterprise chooses to pursue the strategy of blitzscale, it should be ready for the profound adjustments inside of the business, especially in personnel.The company’s journey starts with the Family stage — up to ten employees. It consists mainly of founders and masterminds of the start-up and has a very informal and intimate atmosphere. Then comes the Tribe period with dozens of workers. Next is Village — here, the company grows to hundreds of members. The last stages are City and Nation — here the staff number goes beyond 1000 and 10000 people respectively. Such figures indicate the level of complexity when it comes to management. However, as history shows, even small staff could manage the enormous scale of users or maintain stable revenue.

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