You’ll learn
- How to identify winning products
- Why branding is crucial
- What customer strategies work
- How to launch successfully
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first KEY POINT
It's amazing how everyone wants to be an entrepreneur these days. But if we were to go back in time to just a few decades ago, you'll see that not many people wanted to venture into the risky world of entrepreneurship. There was job security, and most people worked in one career all their active years, so there was no motivation to take the risk.Things have changed incredibly: multiple economic depressions and a global recession have forced millions out of their stable jobs. As such, the desire for freedom and control over the future has made entrepreneurship something to be desired. Everyone and their grandma want to own a business these days.The rise of global change-makers like Elon Musk, Jeff Bezos, and the like is also a contributing factor. The way these popular entrepreneurs are worshiped in the media is making people desire the kinds of feats they've achieved.Is entrepreneurship really something to be desired? Absolutely. And of course, this summary will teach you how to become a successful one. But before we go into all that, you must know something, and that will determine whether this summary is worth your time or not. The thing is, entrepreneurship is not for everyone.As glorious as creating businesses and selling them may be, that kind of stuff isn't for the entire population. Millions have failed in business but succeeded as enhancers, helping others grow their business. This goes to say some people will only find success and fulfillment working for others.You should know what side of the fence your unique wiring falls before leaping to start your first business. Are you ready to pay the price that entrepreneurship demands?The journey isn't as cozy as the media depicts. When you look past the glory, you'll see that entrepreneurs live mostly lonely lives. Confusion and uncertainties are also things they deal with consistently.
Ask yourself if these are things you're willing to endure. If you're certain about giving it a shot, then let's dive into the proven strategies for building a seven-figure business from the ground up.
second KEY POINT
Aspiring entrepreneurs new to the startup process often get stuck deciding what products to sell. It can be especially tricky if you've never started a business before. However, it's important not to make the mistake of spending too much time at this stage. In this chapter, you'll learn how to select the right products that people are willing to pay for.First things first, don’t start selling randomly just because you've identified products that sell. That's what newbies do. They search the Internet for hot products and then get them at wholesale prices to sell. That's a short-term strategy. A competitor can knock you off any time, particularly because you're just selling on merchant sites and don't have real customers.

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